Driving multi-channel engagement for Phoenix at the Paris Olympics closing ceremony

The goal

Maximise new audience engagement for Phoenix after their performance at the 2024 Paris Olympics closing ceremony, in partnership with DreamTeam

Approach

Before the live event, we leveraged viewers of Phoenix's organic TikTok videos for initial retargeting. This included building up retargeting capabilities as their new ad account limited retargeting capabilities.

Boost popular Phoenix TikTok posts to users engaging with indie rock and Olympics hashtags in the targeted countries. We ensured audience relevance by focusing on users who viewed ads for at least 6 seconds.

After the live event, we managed a fast turnaround to make sure Phoenix performance assets were live within 24 hours.

We ran a combination of performance video ads and UGC (user-generated content) from the ceremony, including a select cohort of Olympic athletes.

We delivered a combination of Video Views and Conversion campaigns, clicking from the FeatureFM landing page to a DSP or streaming service (Spotify, Apple Music, Tidal, YouTube Music) that features digital albums and singles.

We retargeted fans who had watched the video ads with a range of multi-channel paid media campaigns across Meta, TikTok and YouTube.

Results

Explosive awareness

The campaign achieved outstanding results with over 3.1 million impressions and an impressive 750,000 video views at a remarkably low cost per view (CPV) of just £0.007.

Explosive awareness

The campaign achieved outstanding results with over 3.1 million impressions and an impressive 750,000 video views at a remarkably low cost per view (CPV) of just £0.007.

Explosive awareness

The campaign achieved outstanding results with over 3.1 million impressions and an impressive 750,000 video views at a remarkably low cost per view (CPV) of just £0.007.

Remarkable CPCs

The campaign successfully generated more than 24,000 link clicks, all for a cost per click (CPC) of only £0.21.

Remarkable CPCs

The campaign successfully generated more than 24,000 link clicks, all for a cost per click (CPC) of only £0.21.

Remarkable CPCs

The campaign successfully generated more than 24,000 link clicks, all for a cost per click (CPC) of only £0.21.

Meta engagement

The engagement rate on Meta was 2.54% demonstrating strong audience interaction.

Meta engagement

The engagement rate on Meta was 2.54% demonstrating strong audience interaction.

Meta engagement

The engagement rate on Meta was 2.54% demonstrating strong audience interaction.

Half a million TikTok views

Generated more than 429,000 6-second views on TikTok for £0.004 per view.

Half a million TikTok views

Generated more than 429,000 6-second views on TikTok for £0.004 per view.

Half a million TikTok views

Generated more than 429,000 6-second views on TikTok for £0.004 per view.

Instagram profile boost

We drove over 4,800 Instagram profile visits for just £0.03 per visit.

Instagram profile boost

We drove over 4,800 Instagram profile visits for just £0.03 per visit.

Instagram profile boost

We drove over 4,800 Instagram profile visits for just £0.03 per visit.

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Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

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