Making history with the Eras tour movie
Region
UK
Europe
Australia
South America
Asia
Africa
Sectors
Film Marketing
Music
Entertainment
Services
The goal
Maximise box office sales for Taylor Swift: The Eras Tour Movie, in partnership with Trafalgar Releasing
Approach
Develop a paid media strategy to saturate audiences worldwide, outside of the USA
01
Develop a paid media strategy to saturate audiences worldwide, outside of the USA
01
Develop a paid media strategy to saturate audiences worldwide, outside of the USA
01
Custom conversion tracking to enable real-time reporting and maximise ad platform optimisation
02
Custom conversion tracking to enable real-time reporting and maximise ad platform optimisation
02
Custom conversion tracking to enable real-time reporting and maximise ad platform optimisation
02
Identifying and segmenting her substantial ‘warm’ engaged audiences to balance delivery between different levels of fandom
03
Identifying and segmenting her substantial ‘warm’ engaged audiences to balance delivery between different levels of fandom
03
Identifying and segmenting her substantial ‘warm’ engaged audiences to balance delivery between different levels of fandom
03
Geographic delivery within drive time of thousands of cinema/theater sites worldwide
04
Geographic delivery within drive time of thousands of cinema/theater sites worldwide
04
Geographic delivery within drive time of thousands of cinema/theater sites worldwide
04
Creative strategy tied in to campaign types to control ad delivery based on level of fandom and types of engagement
05
Creative strategy tied in to campaign types to control ad delivery based on level of fandom and types of engagement
05
Creative strategy tied in to campaign types to control ad delivery based on level of fandom and types of engagement
05
Timely and diverse retargeting automation to stay present while minimising ad fatigue
06
Timely and diverse retargeting automation to stay present while minimising ad fatigue
06
Timely and diverse retargeting automation to stay present while minimising ad fatigue
06
Results
Record-breaking
Taylor Swift: The Eras Tour is the highest-grossing concert and documentary film in history
Record-breaking
Taylor Swift: The Eras Tour is the highest-grossing concert and documentary film in history
Record-breaking
Taylor Swift: The Eras Tour is the highest-grossing concert and documentary film in history
Ticket checkouts
Generated hundreds of thousands of ticket checkouts at just $0.61 each
Ticket checkouts
Generated hundreds of thousands of ticket checkouts at just $0.61 each
Ticket checkouts
Generated hundreds of thousands of ticket checkouts at just $0.61 each
Link clicks
Link clicks at $0.16 each converting to ticket checkouts at conversion rate of 26%
Link clicks
Link clicks at $0.16 each converting to ticket checkouts at conversion rate of 26%
Link clicks
Link clicks at $0.16 each converting to ticket checkouts at conversion rate of 26%
Encore campaign
A second 'encore campaign' following the initial successful release of Taylor Swift: The Eras Tour
Encore campaign
A second 'encore campaign' following the initial successful release of Taylor Swift: The Eras Tour
Encore campaign
A second 'encore campaign' following the initial successful release of Taylor Swift: The Eras Tour
Era-defining
Breaking the record for highest opening weekend and highest grossing concert film in history, overtaking Michael Jackson’s ‘This is it’
Era-defining
Breaking the record for highest opening weekend and highest grossing concert film in history, overtaking Michael Jackson’s ‘This is it’
Era-defining
Breaking the record for highest opening weekend and highest grossing concert film in history, overtaking Michael Jackson’s ‘This is it’
"The film reported advanced global ticket sales in excess of $100m on October 6, causing the cinema circuit’s stock to surge by 11%"
Jeremy Kay
Screen Daily
"The film reported advanced global ticket sales in excess of $100m on October 6, causing the cinema circuit’s stock to surge by 11%"
Jeremy Kay
Screen Daily
"The film reported advanced global ticket sales in excess of $100m on October 6, causing the cinema circuit’s stock to surge by 11%"
Jeremy Kay
Screen Daily
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Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
