Setting era-defining box office records with the re-release of Coraline

The goal

Increase awareness of the Coraline film re-release and maximise box office sales, in partnership with Trafalgar Releasing

Approach

Working in partnership with Trafalgar Releasing, we developed a comprehensive targeted digital marketing strategy and budget plan for the cinematic re-release of LAIKA Studios Coraline, across multiple territories and regions.

We segmented audiences to strategically balance ad delivery across various levels of film fandom, ensuring we connect with the right people on the right channel.

Captivating ads were devised and promoted across multiple platforms to inspire and engage the audience effectively, leveraging our film and entertainment advertising method.

Website visitors and engaged ad audiences who hadn’t yet completed their cinema ticket purchases were retargeted across multiple paid media channels, encouraging them to finalise their transaction and book tickets.

We implemented a series of custom conversion events as standard, to enable insightful real-time reporting to further optimise campaign performance and drive lower cost-per-ticket-clicks (CPTCs).

Results

Record-breaking

Coraline is the second highest-grossing film re-release of all time, surpassing E.T. The Extra-Terrestrial and trailing only Titanic in box office grosses.

Record-breaking

Coraline is the second highest-grossing film re-release of all time, surpassing E.T. The Extra-Terrestrial and trailing only Titanic in box office grosses.

Record-breaking

Coraline is the second highest-grossing film re-release of all time, surpassing E.T. The Extra-Terrestrial and trailing only Titanic in box office grosses.

Era-defining

The highest-grossing re-release of the decade, outperforming the 2022 re-release of the record-shattering Avatar.

Era-defining

The highest-grossing re-release of the decade, outperforming the 2022 re-release of the record-shattering Avatar.

Era-defining

The highest-grossing re-release of the decade, outperforming the 2022 re-release of the record-shattering Avatar.

Re-release > Release

In Mexico, the re-release sold more than 1.6 million tickets, exceeding the number of tickets sold for the original release in 2009.

Re-release > Release

In Mexico, the re-release sold more than 1.6 million tickets, exceeding the number of tickets sold for the original release in 2009.

Re-release > Release

In Mexico, the re-release sold more than 1.6 million tickets, exceeding the number of tickets sold for the original release in 2009.

$52.3 million at the box office

The re-release of Coraline generated over $52.3 Million at the global box office.

$52.3 million at the box office

The re-release of Coraline generated over $52.3 Million at the global box office.

$52.3 million at the box office

The re-release of Coraline generated over $52.3 Million at the global box office.

25 million people reached

Reached 25 million people with targeted campaigns in multiple regions, with an average Click Through Rate (CTR) of 3%

25 million people reached

Reached 25 million people with targeted campaigns in multiple regions, with an average Click Through Rate (CTR) of 3%

25 million people reached

Reached 25 million people with targeted campaigns in multiple regions, with an average Click Through Rate (CTR) of 3%

"Coraline set box office records in multiple international territories, including the UK and Mexico, through our partnership with Trafalgar Releasing"

David Burke

Chief Marketing Officer @ LAIKA Studios

"Coraline set box office records in multiple international territories, including the UK and Mexico, through our partnership with Trafalgar Releasing"

David Burke

Chief Marketing Officer @ LAIKA Studios

"Coraline set box office records in multiple international territories, including the UK and Mexico, through our partnership with Trafalgar Releasing"

David Burke

Chief Marketing Officer @ LAIKA Studios

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