The strategic force behind global entertainment launches
In a sector where opening weekends are binary and there is no margin for error, we act as your embedded partner, removing the technical and operational burden of global rollouts. By bridging the gap between aggressive performance and brand integrity, we turn volatile launch windows into predictable successes, making sure the technical foundation is rock-solid when the world is watching.
Our Approach
AUDIT
We start with a technical audit of your marketing estate. Before a single ad drops, we verify that your ticketing APIs, server-side tracking, and fanbase data are configured, connected and synchronised. We identify the gaps in your data spine so that when the high-velocity release window opens, your infrastructure remains stable under pressure.
01
PLAN
Generic plans fail in binary launch environments. We architect a bespoke delivery engine using our systems-driven approach designed to manage the operational chaos of global rollouts. We map your release cycle against real-time fan behaviour to guarantee every pound of spend is optimised for the on-sale moment.
02
ACTIVATION
We act as your rapid-response force. Our embedded specialists integrate directly into your workflow to remove the operational burden of media execution. Whether it is a global premiere or a multi-territory tour, we activate across Paid, SEO, and CRM with the speed required to stay ahead of the release clock, all the while acting as custodians of your brand integrity.
03
MOMENTUM
A launch does not end at the on-sale. We provide live dashboards that give you total clarity on ROI and fan acquisition. By turning anonymous buyers into owned data assets, we help you compound your fanbase and maintain commercial momentum between release cycles. You retain 100% data ownership - no black boxes, just record-breaking results.
04
LAUNCH SERVICES
Paid Media
Precision-targeted campaigns that dominate global release cycles and opening weekends. From blockbuster film premieres to artist album rollouts, we execute high-velocity media delivery across Meta, Google, YouTube, and TikTok. We reach fans at the exact moment of intent, turning peak awareness into record-breaking box office impact and stream counts.
SEO & GEO
Search authority that captures fan intent across every territory. We combine technical SEO with Generative Engine Optimisation to make certain your release remains discoverable as the landscape evolves. From film titles and tour dates to evergreen artist content, we synchronise your marketing estate to capture high-intent traffic and maintain visibility throughout the entire release window.
Email & CRM
High-performance automation that turns anonymous fans into owned data assets. We specialise in the operational precision required for pre-sale announcements and early-access ticket drops. By utilising the Data Spine to segment fan behaviour, we build a scalable engine for repeatable sales, making certain you are never at the mercy of an algorithm again.
Analytics & Tracking
Total data clarity that solves the attribution black hole. We verify the stability of your technical pipes, from ticketing APIs to server-side tracking, to provide a single source of truth during high-stakes launches. Our live dashboards and candid insights empower you to pivot spend in real-time, making certain every pound of your budget drives measurable momentum.
Why Times One Hundred?
We provide the technical precision of an internal department with the specialised scale of a global agency. By combining absolute data ownership with our systems-driven approach, we remove the operational burden of high-stakes releases, making sure your technical infrastructure remains rock-solid while your brand scales with total cultural integrity.
Case studies
FAQ
How does an embedded partner model work?
How do you measure success?
How do you handle multi-territory releases?
How do you handle attribution when ticketing platforms or partners don't share full data access?
Do you work with distributors, studios and producers?
Do we retain ownership of our data?
Brands with fans
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