Selling out a six-date music series at the Old Royal Naval College
Region
UK
Sectors
Music
Entertainment
Services
The goal
Generate pre-sale sign-ups and subsequent ticket sales for Labyrinth On The Thames, a world-first six-date contemporary dance music series staged in the UNESCO World Heritage Site of Old Royal Navy College, London, in partnership with Labyrinth Events
Approach
The campaign was built around a pre-sale ticket sign-up strategy for five artists at the Old Royal Naval College, a culturally iconic heritage venue with a 10,000 person capacity. This was the largest series Labyrinth has launched to date.
01
The campaign was built around a pre-sale ticket sign-up strategy for five artists at the Old Royal Naval College, a culturally iconic heritage venue with a 10,000 person capacity. This was the largest series Labyrinth has launched to date.
01
The campaign was built around a pre-sale ticket sign-up strategy for five artists at the Old Royal Naval College, a culturally iconic heritage venue with a 10,000 person capacity. This was the largest series Labyrinth has launched to date.
01
The acts were all prominent artists in the contemporary dance music scene: Black Coffee (two nights), Anjunadeep, Solomun, Fisher, and Empire of the Sun, totaling 57,000 tickets available for fans.
02
The acts were all prominent artists in the contemporary dance music scene: Black Coffee (two nights), Anjunadeep, Solomun, Fisher, and Empire of the Sun, totaling 57,000 tickets available for fans.
02
The acts were all prominent artists in the contemporary dance music scene: Black Coffee (two nights), Anjunadeep, Solomun, Fisher, and Empire of the Sun, totaling 57,000 tickets available for fans.
02
Our paid media team meticulously planned the campaign, focusing heavily on the launch to meet the anticipated high demand for pre-sale sign-ups, which generally includes extensive multi-channel promotions concentrated within a 24-hour timeframe.
03
Our paid media team meticulously planned the campaign, focusing heavily on the launch to meet the anticipated high demand for pre-sale sign-ups, which generally includes extensive multi-channel promotions concentrated within a 24-hour timeframe.
03
Our paid media team meticulously planned the campaign, focusing heavily on the launch to meet the anticipated high demand for pre-sale sign-ups, which generally includes extensive multi-channel promotions concentrated within a 24-hour timeframe.
03
Our team prepared and shared multi-channel campaign performance reports to support ticket sales data available from Labyrinth’s ticketing partner, DICE.
04
Our team prepared and shared multi-channel campaign performance reports to support ticket sales data available from Labyrinth’s ticketing partner, DICE.
04
Our team prepared and shared multi-channel campaign performance reports to support ticket sales data available from Labyrinth’s ticketing partner, DICE.
04
Results
50,000 tickets in 24 hours
Five of the six events sold out in 24 hours totalling 50,000 tickets.
50,000 tickets in 24 hours
Five of the six events sold out in 24 hours totalling 50,000 tickets.
50,000 tickets in 24 hours
Five of the six events sold out in 24 hours totalling 50,000 tickets.
Outstanding ROAS
Two sold out shows from just £17k in ad spend, with paid ads accounting for two-thirds of total pre-sale sign-ups.
Outstanding ROAS
Two sold out shows from just £17k in ad spend, with paid ads accounting for two-thirds of total pre-sale sign-ups.
Outstanding ROAS
Two sold out shows from just £17k in ad spend, with paid ads accounting for two-thirds of total pre-sale sign-ups.
Iconic status
operated by Thames Clippers, Uber Boat secured the official travel partner to Labyrinth On The Thames, giving ticket holders an opportunity to travel in style to the inaugural dance music event at the UNESCO World Heritage Site.
Iconic status
operated by Thames Clippers, Uber Boat secured the official travel partner to Labyrinth On The Thames, giving ticket holders an opportunity to travel in style to the inaugural dance music event at the UNESCO World Heritage Site.
Iconic status
operated by Thames Clippers, Uber Boat secured the official travel partner to Labyrinth On The Thames, giving ticket holders an opportunity to travel in style to the inaugural dance music event at the UNESCO World Heritage Site.
"Working with Times One Hundred feels like they've become another part of our business. It almost doesn't seem like they're an agency. Carlos is incredibly reliable and quick, making him an extended part of our team. It's like having a little army behind you"
Nicholas Castleman
Founder @ Labyrinth Events
"Working with Times One Hundred feels like they've become another part of our business. It almost doesn't seem like they're an agency. Carlos is incredibly reliable and quick, making him an extended part of our team. It's like having a little army behind you"
Nicholas Castleman
Founder @ Labyrinth Events
"Working with Times One Hundred feels like they've become another part of our business. It almost doesn't seem like they're an agency. Carlos is incredibly reliable and quick, making him an extended part of our team. It's like having a little army behind you"
Nicholas Castleman
Founder @ Labyrinth Events
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Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
