Selling out a six-date music series at the Old Royal Naval College
Region
UK
Sectors
Music
Services
The goal
Generate pre-sale sign-ups and subsequent ticket sales for Labyrinth On The Thames, a world-first six-date contemporary dance music series staged in the UNESCO World Heritage Site of Old Royal Navy College, London, in partnership with Labyrinth Events
Approach
The campaign was built around a pre-sale ticket sign-up strategy for five artists at the Old Royal Naval College, a culturally iconic heritage venue with a 10,000 person capacity. This was the largest series Labyrinth has launched to date.
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The acts were all prominent artists in the contemporary dance music scene: Black Coffee (two nights), Anjunadeep, Solomun, Fisher, and Empire of the Sun, totaling 57,000 tickets available for fans.
02
Our paid media team meticulously planned the campaign, focusing heavily on the launch to meet the anticipated high demand for pre-sale sign-ups, which generally includes extensive multi-channel promotions concentrated within a 24-hour timeframe.
03
Our team prepared and shared multi-channel campaign performance reports to support ticket sales data available from Labyrinth’s ticketing partner, DICE.
04
Results
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