Times One Hundred Wins European Paid Media Campaign of the Year

Growth marketing agency Times One Hundred is thrilled to announce it has won Paid Media Campaign of the Year at the prestigious 2025 European Paid Media Awards. The award recognises the agency's hugely successful global campaign for the theatrical re-release of the beloved film Coraline, in partnership with Trafalgar Releasing.

The European Paid Media Awards celebrate Europe's most innovative and impactful campaigns, judged by an independent panel of industry experts. The judges praised the Coraline campaign for its exceptional strategy and execution.

In their official comments, the judging panel stated:

"This was a standout example of paid media done brilliantly. This campaign combined striking visual consistency with smart data-driven strategy, managing complex international delivery with precision. Achieving the amount of ticket clicks they did, at a low CPC, it propelled Coraline to become the second highest-grossing re-release of all time. They had some clear exceptional results from a focused, high-performing team."

Record-Breaking Results

The campaign's primary goal was to drive awareness and maximise box office sales for the film's return to the big screen. The strategy involved a multi-platform paid media mix across Meta, TikTok, and Google Ads, targeting segmented audiences in regions including the UK, Mexico, Germany, and Brazil.

The results were phenomenal, helping the film become the highest-grossing re-release of the decade.

• The re-release generated over $52.3M globally at the box office.

• In the UK, it became the second highest-grossing film re-release of all time, surpassed only by Titanic.

• The campaign generated over 1.6 million clicks at an exceptionally low Cost per Click (CPC) of $0.06 and 467,167 Cinema Ticket Clicks at an average cost of just $0.22.

Team and Founder Reaction

The campaign was managed by Paid Media Specialist Monique Steyn, who has extensive experience running large-scale, global campaigns for entertainment clients.

Reflecting on the achievement, Monique Steyn said:

“I feel very proud of this win. Many people don’t always see the importance of the work that goes on behind the scenes in paid media, and this award just shows that it is important. To have the campaign’s success recognised at this level is a fantastic feeling.”

Tom Davenport, Founder of Times One Hundred, added:

“We’ve always known our team is capable of world-class work, and this award is fantastic external validation of that belief. I am incredibly proud of Monique and the entire team for achieving this recognition after so many years of hard work. It’s a permanent reminder of their expertise and dedication—they are absolute stars.”

Details to follow.