Times One Hundred Shortlisted for European Paid Media Campaign of the Year

We are thrilled to announce that we have been shortlisted for the Paid Media Campaign of the Year at the prestigious European Paid Media Awards 2025!

Our entry, Times One Hundred & Trafalgar Releasing — Coraline Re-release, has been recognised for its incredible success in bringing the beloved film back to the big screen. This nomination is a testament to the hard work of our team and our fantastic partnership with Trafalgar Releasing.

The European Paid Media Awards are renowned for celebrating the most innovative, creative, and impactful campaigns across Europe, with all entries assessed by an independent panel of paid media experts.

About the award-nominated campaign

Our primary goal was to increase awareness for the re-release of the film Coraline and to maximise box office sales. To achieve this, we worked with Trafalgar Releasing to launch a global entertainment campaign across several regions, including the UK, Mexico, Germany, Brazil, Australia, and the Philippines.

Our strategy involved:

• Developing a comprehensive and targeted digital marketing strategy and budget plan.

• Utilising a paid media mix of Meta Ads, TikTok Ads, and Google Ads.

• Segmenting audiences to ensure ad delivery was strategically balanced across different levels of fandom.

• Promoting captivating ads on multiple platforms to inspire and engage the target audience.

• Retargeting website visitors and users who engaged with ads to encourage them to complete their ticket purchases.

• Implementing custom conversion events to allow for insightful, real-time reporting and campaign optimisation.

Record-breaking results

The campaign's performance was exceptional, leading to multiple extensions that saw it run for a total of 20 weeks. The results speak for themselves:

• The campaign helped make Coraline the highest-grossing re-release of the decade, outperforming the 2022 re-release of Avatar.

• Globally, the re-release generated over $52.3M at the box office.

• In the UK, Coraline became the second highest-grossing film re-release of all time, surpassed only by Titanic.

• In Mexico, the re-release sold more than 1.6 million tickets, which exceeded the ticket sales for the film's original 2009 release.

• The targeted campaigns reached 25 million people.

• Over 1.6 million clicks were generated at a low Cost per Click (CPC) of $0.06.

• The campaign generated 467,167 Cinema Ticket Clicks at an average Cost per Ticket Click of just $0.22.

As noted by LAIKA’s chief marketing and operations officer, David Burke: “Coraline set box office records in multiple international territories, including the UK and Mexico, through our partnership with Trafalgar Releasing”.

We are incredibly proud of what we accomplished with Trafalgar Releasing and are delighted that this campaign has received industry recognition. We have our fingers crossed for the awards ceremony and look forward to sharing the results in October 2025.