Maximising app installs for Vero’s privacy-focused social media network

The goal

Maximise app installs for Vero's ad-free and algorithm-free social network, adhering to strict ethical marketing policies

Approach

Working in partnership with the marketing team at Vero Labs, Inc we developed a bespoke marketing strategy addressing Vero’s strict privacy policy and subsequent decision to reject ad platform SDK installations to their app.

Google App Install and Apple Ad campaigns were delivered with a diverse range of creative assets and copy to support Vero's wider brand marketing campaign efforts.

Paid social media campaigns were developed to drive awareness amongst new users, even with the privacy constraints of zero app install tracking available.

We developed a brand strategy amplifying partnerships with music and film content partners, including DC Justice League, Kelis, and GQ magazine.

Results

1,000 daily app installs

Our campaign resulted in 357,000 app installs over a 12 month period.

1,000 daily app installs

Our campaign resulted in 357,000 app installs over a 12 month period.

1,000 daily app installs

Our campaign resulted in 357,000 app installs over a 12 month period.

iOS performance

We delivered a 13.8x better cost-per-install on iOS than the industry average.

iOS performance

We delivered a 13.8x better cost-per-install on iOS than the industry average.

iOS performance

We delivered a 13.8x better cost-per-install on iOS than the industry average.

Android performance

We delivered a 4.6x better cost-per-install than the industry average for 1.05 million Android app installs.

Android performance

We delivered a 4.6x better cost-per-install than the industry average for 1.05 million Android app installs.

Android performance

We delivered a 4.6x better cost-per-install than the industry average for 1.05 million Android app installs.

Incredible CPM

The campaign generated low delivery costs of just $0.60 CPM

Incredible CPM

The campaign generated low delivery costs of just $0.60 CPM

Incredible CPM

The campaign generated low delivery costs of just $0.60 CPM

Marketing insights

We provided ongoing insights into scaling opportunities and costs, to grow Vero's user base in new markets.

Marketing insights

We provided ongoing insights into scaling opportunities and costs, to grow Vero's user base in new markets.

Marketing insights

We provided ongoing insights into scaling opportunities and costs, to grow Vero's user base in new markets.

"I've been working with Times One Hundred a little over a year on a complex paid social test and learn project, to find an ethical marketing solution that meets our product's strict data and tracking policy. Great team to work with, super agile, efficient and knowledgeable. Looking forward to launching larger scale activity with them in the next year!"

Lily Horton

Marketing Lead

"I've been working with Times One Hundred a little over a year on a complex paid social test and learn project, to find an ethical marketing solution that meets our product's strict data and tracking policy. Great team to work with, super agile, efficient and knowledgeable. Looking forward to launching larger scale activity with them in the next year!"

Lily Horton

Marketing Lead

"I've been working with Times One Hundred a little over a year on a complex paid social test and learn project, to find an ethical marketing solution that meets our product's strict data and tracking policy. Great team to work with, super agile, efficient and knowledgeable. Looking forward to launching larger scale activity with them in the next year!"

Lily Horton

Marketing Lead

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