Making Renaissance the first film in 20 years to cross $20 million opening
Region
Africa
Asia
South America
Australia
Europe
North America
UK
Sectors
Film
Music
Entertainment
Services
The goal
Maximise box office sales for the cinematic release of Renaissance: A film by Beyoncé over Thanksgiving weekend, in partnership with Trafalgar Releasing
Approach
Working in partnership with Trafalgar releasing, we developed a paid media strategy for the cinematic release of Renaissance across multiple regions and territories over the Thanksgiving weekend.
01
Working in partnership with Trafalgar releasing, we developed a paid media strategy for the cinematic release of Renaissance across multiple regions and territories over the Thanksgiving weekend.
01
Working in partnership with Trafalgar releasing, we developed a paid media strategy for the cinematic release of Renaissance across multiple regions and territories over the Thanksgiving weekend.
01
We Identified and segmented audiences to balance ad delivery between different levels of Beyonce fandom, across a range of paid media channels including Google, Meta, TikTok and Snapchat.
02
We Identified and segmented audiences to balance ad delivery between different levels of Beyonce fandom, across a range of paid media channels including Google, Meta, TikTok and Snapchat.
02
We Identified and segmented audiences to balance ad delivery between different levels of Beyonce fandom, across a range of paid media channels including Google, Meta, TikTok and Snapchat.
02
Custom tracking and performance dashboards were produced for real-time international reporting, and actionable insights fed back into the campaign strategy to further optimise performance and drive down the average CPCs.
03
Custom tracking and performance dashboards were produced for real-time international reporting, and actionable insights fed back into the campaign strategy to further optimise performance and drive down the average CPCs.
03
Custom tracking and performance dashboards were produced for real-time international reporting, and actionable insights fed back into the campaign strategy to further optimise performance and drive down the average CPCs.
03
Results
$20M opening weekend
Renaissance was the first movie in two decades to cross $20 million opening on a Thanksgiving weekend.
$20M opening weekend
Renaissance was the first movie in two decades to cross $20 million opening on a Thanksgiving weekend.
$20M opening weekend
Renaissance was the first movie in two decades to cross $20 million opening on a Thanksgiving weekend.
Incredible impressions
Hundreds of millions of impressions to targeted audiences worldwide.
Incredible impressions
Hundreds of millions of impressions to targeted audiences worldwide.
Incredible impressions
Hundreds of millions of impressions to targeted audiences worldwide.
Cost-effective CPC
Millions of clicks at an incredible average cost per click of just $0.07
Cost-effective CPC
Millions of clicks at an incredible average cost per click of just $0.07
Cost-effective CPC
Millions of clicks at an incredible average cost per click of just $0.07
Paid engagement
Tens of millions of post engagements across Instagram, Facebook and TikTok ads.
Paid engagement
Tens of millions of post engagements across Instagram, Facebook and TikTok ads.
Paid engagement
Tens of millions of post engagements across Instagram, Facebook and TikTok ads.
Trailer views
Millions of trailer views on YouTube at an average cost per view of $0.01
Trailer views
Millions of trailer views on YouTube at an average cost per view of $0.01
Trailer views
Millions of trailer views on YouTube at an average cost per view of $0.01
"Renaissance defied the odds, marking the first film in 20 years to open above $20M on this weekend"
Joe Smith
Editor @ The Guardian
"Renaissance defied the odds, marking the first film in 20 years to open above $20M on this weekend"
Joe Smith
Editor @ The Guardian
"Renaissance defied the odds, marking the first film in 20 years to open above $20M on this weekend"
Joe Smith
Editor @ The Guardian
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Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
