Making Renaissance the first film in 20 years to cross $20 million opening

The goal

Maximise box office sales for the cinematic release of Renaissance: A film by Beyoncé over Thanksgiving weekend, in partnership with Trafalgar Releasing

Approach

Working in partnership with Trafalgar releasing, we developed a paid media strategy for the cinematic release of Renaissance across multiple regions and territories over the Thanksgiving weekend.

We Identified and segmented audiences to balance ad delivery between different levels of Beyonce fandom, across a range of paid media channels including Google, Meta, TikTok and Snapchat.

Custom tracking and performance dashboards were produced for real-time international reporting, and actionable insights fed back into the campaign strategy to further optimise performance and drive down the average CPCs.

Results

$20M opening weekend

Renaissance was the first movie in two decades to cross $20 million opening on a Thanksgiving weekend.

$20M opening weekend

Renaissance was the first movie in two decades to cross $20 million opening on a Thanksgiving weekend.

$20M opening weekend

Renaissance was the first movie in two decades to cross $20 million opening on a Thanksgiving weekend.

Incredible impressions

Hundreds of millions of impressions to targeted audiences worldwide.

Incredible impressions

Hundreds of millions of impressions to targeted audiences worldwide.

Incredible impressions

Hundreds of millions of impressions to targeted audiences worldwide.

Cost-effective CPC

Millions of clicks at an incredible average cost per click of just $0.07

Cost-effective CPC

Millions of clicks at an incredible average cost per click of just $0.07

Cost-effective CPC

Millions of clicks at an incredible average cost per click of just $0.07

Paid engagement

Tens of millions of post engagements across Instagram, Facebook and TikTok ads.

Paid engagement

Tens of millions of post engagements across Instagram, Facebook and TikTok ads.

Paid engagement

Tens of millions of post engagements across Instagram, Facebook and TikTok ads.

Trailer views

Millions of trailer views on YouTube at an average cost per view of $0.01

Trailer views

Millions of trailer views on YouTube at an average cost per view of $0.01

Trailer views

Millions of trailer views on YouTube at an average cost per view of $0.01

"Renaissance defied the odds, marking the first film in 20 years to open above $20M on this weekend"

Joe Smith

Editor @ The Guardian

"Renaissance defied the odds, marking the first film in 20 years to open above $20M on this weekend"

Joe Smith

Editor @ The Guardian

"Renaissance defied the odds, marking the first film in 20 years to open above $20M on this weekend"

Joe Smith

Editor @ The Guardian

More Case studies

View all

Making history with the Eras tour movie

Entertainment

Making history with the Eras tour movie

Entertainment

Making history with the Eras tour movie

Entertainment

Setting era-defining box office records with the re-release of Coraline

Entertainment

Setting era-defining box office records with the re-release of Coraline

Entertainment

Setting era-defining box office records with the re-release of Coraline

Entertainment

Achieving £41k box office sales for The Mountain Within Me

Entertainment

Achieving £41k box office sales for The Mountain Within Me

Entertainment

Achieving £41k box office sales for The Mountain Within Me

Entertainment

View all

Guides & Resources

Understanding incrementality: amplify your Meta Ads performance

Meta's new update promises clarity for advertisers. Initial data suggests it can transform campaign evaluation and marketing budget allocation.

Guides & Resources

Understanding incrementality: amplify your Meta Ads performance

Meta's new update promises clarity for advertisers. Initial data suggests it can transform campaign evaluation and marketing budget allocation.

Guides & Resources

Understanding incrementality: amplify your Meta Ads performance

Meta's new update promises clarity for advertisers. Initial data suggests it can transform campaign evaluation and marketing budget allocation.

Guides & Resources

How to choose an entertainment marketing agency

In today's competitive entertainment landscape, selecting the right marketing agency can make a world of difference.

Guides & Resources

How to choose an entertainment marketing agency

In today's competitive entertainment landscape, selecting the right marketing agency can make a world of difference.

Guides & Resources

How to choose an entertainment marketing agency

In today's competitive entertainment landscape, selecting the right marketing agency can make a world of difference.

Guides & Resources

Understanding TikTok advertising in entertainment

TikTok’s user base is predominantly under 34 years old, making it an excellent platform for brands targeting younger demographics.

Guides & Resources

Understanding TikTok advertising in entertainment

TikTok’s user base is predominantly under 34 years old, making it an excellent platform for brands targeting younger demographics.

Guides & Resources

Understanding TikTok advertising in entertainment

TikTok’s user base is predominantly under 34 years old, making it an excellent platform for brands targeting younger demographics.

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

Case Study: Dynamo Beyond Belief