Relaunching The Quietus with immediate traffic gains
Region
UK
Sectors
Music
Services
The goal
Successfully migrate a fully optimised and refreshed website that maintains the authority of the brand, in partnership with 11:11 Studio
Approach
We set out a thorough migration strategy complete with our standard website migration checklist. This checklist included pre-launch tasks, go-live tasks and post-launch tasks.
01
SEO consultancy for the design and build of the site that focused on putting the user first, abiding by Google’s recent algorithm updates around helpful content and EEAT.
02
Technical SEO support for the website build was provided including robots.txt best practice, XML sitemap execution, and a robust redirect management of 60,000+ URLs.
03
Results
SEO-first approach to content
A smooth and successful migration of all URLs to their new paths, ensuring zero down-time at launch. The site now has an SEO-first approach to content, including a new section on artists.
SEO-first approach to content
A smooth and successful migration of all URLs to their new paths, ensuring zero down-time at launch. The site now has an SEO-first approach to content, including a new section on artists.
SEO-first approach to content
A smooth and successful migration of all URLs to their new paths, ensuring zero down-time at launch. The site now has an SEO-first approach to content, including a new section on artists.
Engagement
130% rise in user engagement metrics including engagement rate, average session duration, and engaged sessions per user as recorded by GA4.
Engagement
130% rise in user engagement metrics including engagement rate, average session duration, and engaged sessions per user as recorded by GA4.
Engagement
130% rise in user engagement metrics including engagement rate, average session duration, and engaged sessions per user as recorded by GA4.
Immediate traffic gains
An immediate increase in overall traffic visibility to the website. Often site migrations can take time to truly embed and for Google to understand the new structure, but almost overnight, there was a bump up in visibility that will only increase over time.
Immediate traffic gains
An immediate increase in overall traffic visibility to the website. Often site migrations can take time to truly embed and for Google to understand the new structure, but almost overnight, there was a bump up in visibility that will only increase over time.
Immediate traffic gains
An immediate increase in overall traffic visibility to the website. Often site migrations can take time to truly embed and for Google to understand the new structure, but almost overnight, there was a bump up in visibility that will only increase over time.
Mobile optimised
A 58% rise in mobile traffic from launch, with a subsequent 156% rise in social traffic.
Mobile optimised
A 58% rise in mobile traffic from launch, with a subsequent 156% rise in social traffic.
Mobile optimised
A 58% rise in mobile traffic from launch, with a subsequent 156% rise in social traffic.
The project team were able to unpick our dysfunctional old site and chaotic data with great ease, and then create a visually stunning new site that is beyond expectations, with a vastly improved UX that has had a significant positive impact on our traffic.
Luke Turner
Founder and Editor of The Quietus
The project team were able to unpick our dysfunctional old site and chaotic data with great ease, and then create a visually stunning new site that is beyond expectations, with a vastly improved UX that has had a significant positive impact on our traffic.
Luke Turner
Founder and Editor of The Quietus
The project team were able to unpick our dysfunctional old site and chaotic data with great ease, and then create a visually stunning new site that is beyond expectations, with a vastly improved UX that has had a significant positive impact on our traffic.
Luke Turner
Founder and Editor of The Quietus
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Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
