Driving multi-channel engagement for Phoenix at the Paris Olympics closing ceremony
Region
Europe
UK
North America
Sectors
Music
Services
The goal
Maximise new audience engagement for Phoenix after their performance at the 2024 Paris Olympics closing ceremony, in partnership with DreamTeam
Approach
Before the live event, we leveraged viewers of Phoenix's organic TikTok videos for initial retargeting. This included building up retargeting capabilities as their new ad account limited retargeting capabilities.
01
Before the live event, we leveraged viewers of Phoenix's organic TikTok videos for initial retargeting. This included building up retargeting capabilities as their new ad account limited retargeting capabilities.
01
Before the live event, we leveraged viewers of Phoenix's organic TikTok videos for initial retargeting. This included building up retargeting capabilities as their new ad account limited retargeting capabilities.
01
Boost popular Phoenix TikTok posts to users engaging with indie rock and Olympics hashtags in the targeted countries. We ensured audience relevance by focusing on users who viewed ads for at least 6 seconds.
02
Boost popular Phoenix TikTok posts to users engaging with indie rock and Olympics hashtags in the targeted countries. We ensured audience relevance by focusing on users who viewed ads for at least 6 seconds.
02
Boost popular Phoenix TikTok posts to users engaging with indie rock and Olympics hashtags in the targeted countries. We ensured audience relevance by focusing on users who viewed ads for at least 6 seconds.
02
After the live event, we managed a fast turnaround to make sure Phoenix performance assets were live within 24 hours.
03
After the live event, we managed a fast turnaround to make sure Phoenix performance assets were live within 24 hours.
03
After the live event, we managed a fast turnaround to make sure Phoenix performance assets were live within 24 hours.
03
We ran a combination of performance video ads and UGC (user-generated content) from the ceremony, including a select cohort of Olympic athletes.
04
We ran a combination of performance video ads and UGC (user-generated content) from the ceremony, including a select cohort of Olympic athletes.
04
We ran a combination of performance video ads and UGC (user-generated content) from the ceremony, including a select cohort of Olympic athletes.
04
We delivered a combination of Video Views and Conversion campaigns, clicking from the FeatureFM landing page to a DSP or streaming service (Spotify, Apple Music, Tidal, YouTube Music) that features digital albums and singles.
05
We delivered a combination of Video Views and Conversion campaigns, clicking from the FeatureFM landing page to a DSP or streaming service (Spotify, Apple Music, Tidal, YouTube Music) that features digital albums and singles.
05
We delivered a combination of Video Views and Conversion campaigns, clicking from the FeatureFM landing page to a DSP or streaming service (Spotify, Apple Music, Tidal, YouTube Music) that features digital albums and singles.
05
We retargeted fans who had watched the video ads with a range of multi-channel paid media campaigns across Meta, TikTok and YouTube.
06
We retargeted fans who had watched the video ads with a range of multi-channel paid media campaigns across Meta, TikTok and YouTube.
06
We retargeted fans who had watched the video ads with a range of multi-channel paid media campaigns across Meta, TikTok and YouTube.
06
Phoenix performed a cover of ’Nightcall’ with 2 other artists at the closing ceremony, Angele and Kavinsky. After the initial campaign, we ran ads for this song’s release on multiple platform, including ‘partnership ads’ on Meta targeting the colab artists.
07
Phoenix performed a cover of ’Nightcall’ with 2 other artists at the closing ceremony, Angele and Kavinsky. After the initial campaign, we ran ads for this song’s release on multiple platform, including ‘partnership ads’ on Meta targeting the colab artists.
07
Phoenix performed a cover of ’Nightcall’ with 2 other artists at the closing ceremony, Angele and Kavinsky. After the initial campaign, we ran ads for this song’s release on multiple platform, including ‘partnership ads’ on Meta targeting the colab artists.
07
Results
Explosive awareness
The campaign achieved outstanding results with over 3.1 million impressions and an impressive 750,000 video views at a remarkably low cost per view (CPV) of just £0.007.
Explosive awareness
The campaign achieved outstanding results with over 3.1 million impressions and an impressive 750,000 video views at a remarkably low cost per view (CPV) of just £0.007.
Explosive awareness
The campaign achieved outstanding results with over 3.1 million impressions and an impressive 750,000 video views at a remarkably low cost per view (CPV) of just £0.007.
Remarkable CPCs
The campaign successfully generated more than 24,000 link clicks, all for a cost per click (CPC) of only £0.21.
Remarkable CPCs
The campaign successfully generated more than 24,000 link clicks, all for a cost per click (CPC) of only £0.21.
Remarkable CPCs
The campaign successfully generated more than 24,000 link clicks, all for a cost per click (CPC) of only £0.21.
Meta engagement
The engagement rate on Meta was 2.54% demonstrating strong audience interaction.
Meta engagement
The engagement rate on Meta was 2.54% demonstrating strong audience interaction.
Meta engagement
The engagement rate on Meta was 2.54% demonstrating strong audience interaction.
Half a million TikTok views
Generated more than 429,000 6-second views on TikTok for £0.004 per view.
Half a million TikTok views
Generated more than 429,000 6-second views on TikTok for £0.004 per view.
Half a million TikTok views
Generated more than 429,000 6-second views on TikTok for £0.004 per view.
Instagram profile boost
We drove over 4,800 Instagram profile visits for just £0.03 per visit.
Instagram profile boost
We drove over 4,800 Instagram profile visits for just £0.03 per visit.
Instagram profile boost
We drove over 4,800 Instagram profile visits for just £0.03 per visit.
The Paris Olympics Closing Ceremony brought in 20.8 million viewers across NBC, Peacock and other NBCUniversal platforms, according to data from Nielsen and Adobe Analytics
The Wrap
The Paris Olympics Closing Ceremony brought in 20.8 million viewers across NBC, Peacock and other NBCUniversal platforms, according to data from Nielsen and Adobe Analytics
The Wrap
The Paris Olympics Closing Ceremony brought in 20.8 million viewers across NBC, Peacock and other NBCUniversal platforms, according to data from Nielsen and Adobe Analytics
The Wrap
KEEP IN TOUCH
Join the mailing list
KEEP IN TOUCH
Join the mailing list
KEEP IN TOUCH
Join the mailing list
Selling out a six-date music series at the Old Royal Naval College
Entertainment
Selling out a six-date music series at the Old Royal Naval College
Entertainment
Selling out a six-date music series at the Old Royal Naval College
Entertainment
Making history with the Eras tour movie
Entertainment
Making history with the Eras tour movie
Entertainment
Making history with the Eras tour movie
Entertainment
Setting era-defining box office records with the re-release of Coraline
Entertainment
Setting era-defining box office records with the re-release of Coraline
Entertainment
Setting era-defining box office records with the re-release of Coraline
Entertainment
Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
