Driving rapid growth in a new market for Flash Pack
Region
Africa
Asia
South America
Australia
Europe
North America
UK
Sectors
Leisure
The goal
Deliver rapid growth within the emerging market for metropolitan solo travellers, and to establish Flash Pack as a market leader
Approach
Working closely with Flash Pack's co-founders, we developed a full-funnel paid media campaign strategy to capture single people in their 30s-40s, with creative testing to find dramatic audience growth through relatable blog content and value propositions.
01
We delivered a comprehensive content retargeting strategy, directing Flash Pack users to the next step of their website journey, including blogs, trip categories and specific trip itineraries.
02
Abandoned cart users were later re-targeted with ad campaigns using a range of genuine customer testimonials and reviews, and trip-specific FAQs to counter last-minute resistance to converting.
03
We developed a search engine marketing strategy to maximise search engine coverage through a revised SEO content strategy and paid Google Search ads for strong SERP performance.
04
Our robust analytics auditing and reporting was delivered as standard ,to track website behaviour, macro and micro conversions, and to feed actionable insight to content marketing teams, helping staff writers to produce content to drive the best results.
05
Once Flash Pack's team had grown to 60+ staff, we delivered a paid media channel hand-over and training programme to an internal paid media team. We later supported the team when the company re-launched post-COVID, getting Flash Pack back to their previous scale in just 12 months.
06
Results
Related Articles
