Launching a new live gaming format with Immersive Gamebox
Region
UK
Sectors
Leisure
Entertainment
Technology
Services
The goal
To launch an all-new live gaming format in the UK, driving nationwide brand awareness.
Approach
Working with the founding team at Immersive Gamebox, we developed a robust audience segmentation strategy to ensure campaign ads resonated with potential players, from casual explorers to dedicated gamers and gaming enthusiasts.
01
Working with the founding team at Immersive Gamebox, we developed a robust audience segmentation strategy to ensure campaign ads resonated with potential players, from casual explorers to dedicated gamers and gaming enthusiasts.
01
Working with the founding team at Immersive Gamebox, we developed a robust audience segmentation strategy to ensure campaign ads resonated with potential players, from casual explorers to dedicated gamers and gaming enthusiasts.
01
We developed engaging, tailored ads with a range of brand copy and creative across all major paid media platforms, capturing attention and inspiring people to learn more about the new brand.
02
We developed engaging, tailored ads with a range of brand copy and creative across all major paid media platforms, capturing attention and inspiring people to learn more about the new brand.
02
We developed engaging, tailored ads with a range of brand copy and creative across all major paid media platforms, capturing attention and inspiring people to learn more about the new brand.
02
Our multi-channel retargeting approach made sure those website visitors who signalled interest in Immersive Gamebox but didn’t finalise a booking were later retargeted, encouraging them to complete their purchase.
03
Our multi-channel retargeting approach made sure those website visitors who signalled interest in Immersive Gamebox but didn’t finalise a booking were later retargeted, encouraging them to complete their purchase.
03
Our multi-channel retargeting approach made sure those website visitors who signalled interest in Immersive Gamebox but didn’t finalise a booking were later retargeted, encouraging them to complete their purchase.
03
We implemented custom conversion tracking events and measured real-time performance data, feeding back to the digital development team for rapid optimisations to the online booking journey.
04
We implemented custom conversion tracking events and measured real-time performance data, feeding back to the digital development team for rapid optimisations to the online booking journey.
04
We implemented custom conversion tracking events and measured real-time performance data, feeding back to the digital development team for rapid optimisations to the online booking journey.
04
Results
8.1% CTR
Our multi-channel campaigns delivered a strong click-through rate of 8.1%
8.1% CTR
Our multi-channel campaigns delivered a strong click-through rate of 8.1%
8.1% CTR
Our multi-channel campaigns delivered a strong click-through rate of 8.1%
4.5X ROAS
We delivered a 374% return on ad spend with average order value of £107
4.5X ROAS
We delivered a 374% return on ad spend with average order value of £107
4.5X ROAS
We delivered a 374% return on ad spend with average order value of £107
3.45 million UK residents reached
Hyper-targeted brand awareness was generated nationwide.
3.45 million UK residents reached
Hyper-targeted brand awareness was generated nationwide.
3.45 million UK residents reached
Hyper-targeted brand awareness was generated nationwide.
Seamless user journey
Our UX audit process ensured a seamless and frictionless online booking journey.
Seamless user journey
Our UX audit process ensured a seamless and frictionless online booking journey.
Seamless user journey
Our UX audit process ensured a seamless and frictionless online booking journey.
"We wanted a paid media firm who knew what it takes to grow a brand from scratch. I’d recommend Times One Hundred to other startup and challenger brands looking to bring in new customers and build brand awareness."
Dave Spindler
Co-Founder
"We wanted a paid media firm who knew what it takes to grow a brand from scratch. I’d recommend Times One Hundred to other startup and challenger brands looking to bring in new customers and build brand awareness."
Dave Spindler
Co-Founder
"We wanted a paid media firm who knew what it takes to grow a brand from scratch. I’d recommend Times One Hundred to other startup and challenger brands looking to bring in new customers and build brand awareness."
Dave Spindler
Co-Founder
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Achieving max spend for Hampshire Cultural Trust's Google Ad Grant
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Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
