Launching a new live gaming format with Immersive Gamebox
Region
UK
Sectors
Leisure & Tourism
Technology & Startups
Services
The goal
To launch an all-new live gaming format in the UK, driving nationwide brand awareness.
Approach
Working with the founding team at Immersive Gamebox, we developed a robust audience segmentation strategy to ensure campaign ads resonated with potential players, from casual explorers to dedicated gamers and gaming enthusiasts.
01
We developed engaging, tailored ads with a range of brand copy and creative across all major paid media platforms, capturing attention and inspiring people to learn more about the new brand.
02
Our multi-channel retargeting approach made sure those website visitors who signalled interest in Immersive Gamebox but didn’t finalise a booking were later retargeted, encouraging them to complete their purchase.
03
We implemented custom conversion tracking events and measured real-time performance data, feeding back to the digital development team for rapid optimisations to the online booking journey.
04
Results
8.1% CTR
Our multi-channel campaigns delivered a strong click-through rate of 8.1%
4.5X ROAS
We delivered a 374% return on ad spend with average order value of £107
3.45 million UK residents reached
Hyper-targeted brand awareness was generated nationwide.
Seamless user journey
Our UX audit process ensured a seamless and frictionless online booking journey.
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