Achieving max spend for Hampshire Cultural Trust's Google Ad Grant
Region
UK
Sectors
Leisure
Services
The goal
Use the Google Ad Grants program for non-profits to increase reach and conversions for Hampshire Cultural Trust's visitor attraction portfolio
Approach
Utilising 100% of the Google Ads Grant for non-profits to reach the audience, scaling spend and reach across a broad range of visitor attractions and cultural spaces.
01
Utilising 100% of the Google Ads Grant for non-profits to reach the audience, scaling spend and reach across a broad range of visitor attractions and cultural spaces.
01
Utilising 100% of the Google Ads Grant for non-profits to reach the audience, scaling spend and reach across a broad range of visitor attractions and cultural spaces.
01
Transition to a new campaign structure on Google Ads to become more cost efficient, adjusting keywords to be venue and location relevant.
02
Transition to a new campaign structure on Google Ads to become more cost efficient, adjusting keywords to be venue and location relevant.
02
Transition to a new campaign structure on Google Ads to become more cost efficient, adjusting keywords to be venue and location relevant.
02
Technical setup and configuration of Google Tag Manager with the Trust's three ticketing platforms; Spektrix, Digitickets and Ticketsolve.
03
Technical setup and configuration of Google Tag Manager with the Trust's three ticketing platforms; Spektrix, Digitickets and Ticketsolve.
03
Technical setup and configuration of Google Tag Manager with the Trust's three ticketing platforms; Spektrix, Digitickets and Ticketsolve.
03
Bespoke conversion reporting via a Looker Studio dashboard, including dedicated sections for different levels of marketing and operational management.
04
Bespoke conversion reporting via a Looker Studio dashboard, including dedicated sections for different levels of marketing and operational management.
04
Bespoke conversion reporting via a Looker Studio dashboard, including dedicated sections for different levels of marketing and operational management.
04
Results
5x growth
Over 500% increase in online conversions on Google within 9 months.
5x growth
Over 500% increase in online conversions on Google within 9 months.
5x growth
Over 500% increase in online conversions on Google within 9 months.
Google Ads
30% increase in traffic to their website on Google with an average click-through rate of 13%
Google Ads
30% increase in traffic to their website on Google with an average click-through rate of 13%
Google Ads
30% increase in traffic to their website on Google with an average click-through rate of 13%
Digital awareness
Awareness increased significantly via the promotion of hundreds of events across 23 venues
Digital awareness
Awareness increased significantly via the promotion of hundreds of events across 23 venues
Digital awareness
Awareness increased significantly via the promotion of hundreds of events across 23 venues
Meta Ads
Activation of Meta ads across a range of commercial venues including arts centres, visitor attractions, art galleries and museums
Meta Ads
Activation of Meta ads across a range of commercial venues including arts centres, visitor attractions, art galleries and museums
Meta Ads
Activation of Meta ads across a range of commercial venues including arts centres, visitor attractions, art galleries and museums
Conversion reporting
Successfully tracking online conversions for the first time with a bespoke Google Looker Studio report
Conversion reporting
Successfully tracking online conversions for the first time with a bespoke Google Looker Studio report
Conversion reporting
Successfully tracking online conversions for the first time with a bespoke Google Looker Studio report
"Superb service from Tom and his team of Facebook ad experts. Solid creative and reporting too, highly recommended for anyone looking to transform their digital presence in the charity sector"
Nicholas Seagrave
Digital Transformation Manager
"Superb service from Tom and his team of Facebook ad experts. Solid creative and reporting too, highly recommended for anyone looking to transform their digital presence in the charity sector"
Nicholas Seagrave
Digital Transformation Manager
"Superb service from Tom and his team of Facebook ad experts. Solid creative and reporting too, highly recommended for anyone looking to transform their digital presence in the charity sector"
Nicholas Seagrave
Digital Transformation Manager
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Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
