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Raise the bar. Rule your sector.

Keep your finger on the pulse with the latest policy changes and feature updates in marketing technology, plus original research and theory to keep you ahead of the game.

We'll email you once or twice per month.

Let's chat

Raise the bar. Rule your sector.

Keep your finger on the pulse with the latest policy changes and feature updates in marketing technology, plus original research and theory to keep you ahead of the game.

We'll email you once or twice per month.

Let's chat

The headlines are still dominated by AI, so we've cut through the noise and shared some key takeaways from across the digital landscape.

We'd also like to say a huge congratulations to the entire Labyrinth team for creating a truly iconic series 'Labyrinth On The Thames' at London's Old Royal Naval College. We were honoured to play our part!

Amazon

Amazon have left the Google Ads Shopping auction in the UK, Germany, France, and Spain. Should we be celebrating or concerned? Read more

Google

Google is testing a new design for its sponsored search ads in the Google Search results. These have horizontal lines that are darkened or filled halfway through, alternating from left to right and right to left every other ad. Read more

OpenAI

OpenAI launches GPT-5, their smartest, fastest, most useful model yet, with built-in thinking that puts expert-level intelligence in everyone’s hands. Read more

Rally

Rally uses AI to make professional-grade Van Westendorp pricing analysis accessible for just $50, helping startups price smarter, faster, and without the cost of traditional market research. Read more

YouTube

For its 10th anniversary, YouTube Music has added new social and discovery features, including fan badges, album comments, personalised 'taste match' playlists, and local live show listings through a partnership with Bandsintown. Learn more

YouTube is also rolling out a new Effect Maker option, giving creators the tools to build their own effects for Shorts clips, plus improved tagging for brand collaborations. Learn more

TikTok

TikTok LIVE launches Music On Stage '25 – the global competition for emerging artists, hosted by Sam Ryder. Learn more

Linkedin

Over the last few months, LinkedIn has been testing out alternate feed options, which you can tap into from the top of your main LinkedIn feed. It appears to be scaling back. Learn more

Meta

Meta is consolidating some of their detailed targeting interest options by combining relevant interests into new groupings. Examples include combining certain interests that fall within the same sports category, film and music genre, car models or food and drink type. Read more

Meta is also ending political, electoral and social issue advertising in the EU in response to incoming European regulation. Learn more

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Case Study: Rough Trade