Hitting #1 documentary in the charts for Welcome to the Darkness
Region
UK
Sectors
Film
Music
Entertainment
Services
The goal
Drive awareness and sales for the release of the film Welcome to The Darkness
Approach
Develop a paid media strategy for theatre and physical release
01
Test a new Meta + Amazon integration to direct audiences to the physical release
02
Run ads for targeted cinema locations for the theatrical release
03
Thru-play audience collection for both cold and warm audiences
04
Segmented retargeting campaign to drive conversion on Amazon
05
Results
Amazon
No. 1 for BluRay on Amazon in the Documentary category
iTunes
No. 1 on iTunes within documentary category
Sky
No. 1 Sky Store for Indie films
Engagement
Generating 216k+ unique engagements across the campaign with an average of £0.01 per engagement
Clicks
Over 16k clicks with an average of just £0.17 a click
"Welcome To The Darkness was our first digital marketing campaign with Times One Hundred – but it won’t be the last. From beginning to the end, both the communication and strategy were clear. We were delighted with the results and the analytical data that was supplied at the conclusion of the campaign"
Peter Thompson
Sales & Acquisitions Director
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