Hitting #1 documentary in the charts for Welcome to the Darkness

The goal

Drive awareness and sales for the release of the film Welcome to The Darkness

Approach

Develop a paid media strategy for theatre and physical release

Test a new Meta + Amazon integration to direct audiences to the physical release

Run ads for targeted cinema locations for the theatrical release

Thru-play audience collection for both cold and warm audiences

Segmented retargeting campaign to drive conversion on Amazon

Results

Amazon

No. 1 for BluRay on Amazon in the Documentary category

Amazon

No. 1 for BluRay on Amazon in the Documentary category

Amazon

No. 1 for BluRay on Amazon in the Documentary category

iTunes

No. 1 on iTunes within documentary category

iTunes

No. 1 on iTunes within documentary category

iTunes

No. 1 on iTunes within documentary category

Sky

No. 1 Sky Store for Indie films

Sky

No. 1 Sky Store for Indie films

Sky

No. 1 Sky Store for Indie films

Engagement

Generating 216k+ unique engagements across the campaign with an average of £0.01 per engagement

Engagement

Generating 216k+ unique engagements across the campaign with an average of £0.01 per engagement

Engagement

Generating 216k+ unique engagements across the campaign with an average of £0.01 per engagement

Clicks

Over 16k clicks with an average of just £0.17 a click

Clicks

Over 16k clicks with an average of just £0.17 a click

Clicks

Over 16k clicks with an average of just £0.17 a click

"Welcome To The Darkness was our first digital marketing campaign with Times One Hundred – but it won’t be the last. From beginning to the end, both the communication and strategy were clear. We were delighted with the results and the analytical data that was supplied at the conclusion of the campaign"

Peter Thompson

Sales & Acquisitions Director

"Welcome To The Darkness was our first digital marketing campaign with Times One Hundred – but it won’t be the last. From beginning to the end, both the communication and strategy were clear. We were delighted with the results and the analytical data that was supplied at the conclusion of the campaign"

Peter Thompson

Sales & Acquisitions Director

"Welcome To The Darkness was our first digital marketing campaign with Times One Hundred – but it won’t be the last. From beginning to the end, both the communication and strategy were clear. We were delighted with the results and the analytical data that was supplied at the conclusion of the campaign"

Peter Thompson

Sales & Acquisitions Director

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Guides & Resources

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In today's competitive entertainment landscape, selecting the right marketing agency can make a world of difference.

Guides & Resources

How to choose an entertainment marketing agency

In today's competitive entertainment landscape, selecting the right marketing agency can make a world of difference.

Guides & Resources

How to choose an entertainment marketing agency

In today's competitive entertainment landscape, selecting the right marketing agency can make a world of difference.

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

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