Achieving 300% growth while maintaining CPA targets for Checkmyfile
Region
UK
Sectors
Technology
Ecommerce
Services
The goal
To ensure a seamless website migration as part of a wider rebrand and product launch for the credit health company, all the while activating paid social from scratch
Approach
We reviewed a list of content that should be condensed and combined with other content to reduce keyword cannibalisation; an SEO issue that happens when multiple pages on a website target the same or similar keywords.
01
We reviewed a list of content that should be condensed and combined with other content to reduce keyword cannibalisation; an SEO issue that happens when multiple pages on a website target the same or similar keywords.
01
We reviewed a list of content that should be condensed and combined with other content to reduce keyword cannibalisation; an SEO issue that happens when multiple pages on a website target the same or similar keywords.
01
We then generated a detailed migration strategy complete with a checklist to follow. This checklist included pre-launch tasks, go-live tasks, and post-launch tasks.
02
We then generated a detailed migration strategy complete with a checklist to follow. This checklist included pre-launch tasks, go-live tasks, and post-launch tasks.
02
We then generated a detailed migration strategy complete with a checklist to follow. This checklist included pre-launch tasks, go-live tasks, and post-launch tasks.
02
Providing SEO consultancy for the design and build of the digital product, the strategy focused on putting the user first - and abiding by Google’s recent algorithm updates around helpful content.
03
Providing SEO consultancy for the design and build of the digital product, the strategy focused on putting the user first - and abiding by Google’s recent algorithm updates around helpful content.
03
Providing SEO consultancy for the design and build of the digital product, the strategy focused on putting the user first - and abiding by Google’s recent algorithm updates around helpful content.
03
The content strategy focussed on building signals related to Expertise, Experience, Authoritativeness, and Trust (EEAT). This is especially important in competitive areas like credit scores and reports, where organic search can be particularly challenging. Emphasising these aspects will remain a priority in our post-migration efforts.
04
The content strategy focussed on building signals related to Expertise, Experience, Authoritativeness, and Trust (EEAT). This is especially important in competitive areas like credit scores and reports, where organic search can be particularly challenging. Emphasising these aspects will remain a priority in our post-migration efforts.
04
The content strategy focussed on building signals related to Expertise, Experience, Authoritativeness, and Trust (EEAT). This is especially important in competitive areas like credit scores and reports, where organic search can be particularly challenging. Emphasising these aspects will remain a priority in our post-migration efforts.
04
Ongoing support was provided to the marketing and content teams to align strategy and focus, and benchmarking for the new product website.
05
Ongoing support was provided to the marketing and content teams to align strategy and focus, and benchmarking for the new product website.
05
Ongoing support was provided to the marketing and content teams to align strategy and focus, and benchmarking for the new product website.
05
To support the Checkmyfile rebrand, we launched and scaled paid media campaigns from scratch on Meta, both in the build-up and post-launch to hit customer acquisition targets.
06
To support the Checkmyfile rebrand, we launched and scaled paid media campaigns from scratch on Meta, both in the build-up and post-launch to hit customer acquisition targets.
06
To support the Checkmyfile rebrand, we launched and scaled paid media campaigns from scratch on Meta, both in the build-up and post-launch to hit customer acquisition targets.
06
Results
2x organic search performance
A doubling of non-branded clicks and click through rate (YoY)
2x organic search performance
A doubling of non-branded clicks and click through rate (YoY)
2x organic search performance
A doubling of non-branded clicks and click through rate (YoY)
Conversion rate
An impressive 10% conversion rate on the new website for Checkmyfile free trial signups
Conversion rate
An impressive 10% conversion rate on the new website for Checkmyfile free trial signups
Conversion rate
An impressive 10% conversion rate on the new website for Checkmyfile free trial signups
Impressions
Over 300k increase in impressions on Google search
Impressions
Over 300k increase in impressions on Google search
Impressions
Over 300k increase in impressions on Google search
Cost per acquisition
Achieved 300% growth on ad spend while maintaining CPA targets
Cost per acquisition
Achieved 300% growth on ad spend while maintaining CPA targets
Cost per acquisition
Achieved 300% growth on ad spend while maintaining CPA targets
74% organic search growth
40,000 additional clicks to the website over a 3 month period compared to previous year
74% organic search growth
40,000 additional clicks to the website over a 3 month period compared to previous year
74% organic search growth
40,000 additional clicks to the website over a 3 month period compared to previous year
“Kyle, Taylah and the wider team at Times One Hundred supported our website product launch throughout the rebrand project. We achieved a seamless migration without any interruption to organic search traffic at all!”
Nicholas Seagrave
Growth Marketing Manager
“Kyle, Taylah and the wider team at Times One Hundred supported our website product launch throughout the rebrand project. We achieved a seamless migration without any interruption to organic search traffic at all!”
Nicholas Seagrave
Growth Marketing Manager
“Kyle, Taylah and the wider team at Times One Hundred supported our website product launch throughout the rebrand project. We achieved a seamless migration without any interruption to organic search traffic at all!”
Nicholas Seagrave
Growth Marketing Manager
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Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
