Supporting a seamless website migration for The Quietus relaunch
Region
UK
Sectors
Music
Entertainment
Technology & Startups
Services
The goal
Successfully migrate a fully optimised and refreshed website that maintains the authority of the brand, in partnership with branding agency 11:11 Studio
Approach
We set out a thorough migration strategy complete with our standard website migration checklist. This checklist included pre-launch tasks, go-live tasks and post-launch tasks.
01
We set out a thorough migration strategy complete with our standard website migration checklist. This checklist included pre-launch tasks, go-live tasks and post-launch tasks.
01
We set out a thorough migration strategy complete with our standard website migration checklist. This checklist included pre-launch tasks, go-live tasks and post-launch tasks.
01
SEO consultancy for the design and build of the site that focused on putting the user first, abiding by Google’s recent algorithm updates around helpful content and EEAT.
02
SEO consultancy for the design and build of the site that focused on putting the user first, abiding by Google’s recent algorithm updates around helpful content and EEAT.
02
SEO consultancy for the design and build of the site that focused on putting the user first, abiding by Google’s recent algorithm updates around helpful content and EEAT.
02
Technical SEO support for the website build was provided including Google Search Console robots.txt best practice, XML sitemap execution, and a robust redirect management of 60,000+ URLs.
03
Technical SEO support for the website build was provided including Google Search Console robots.txt best practice, XML sitemap execution, and a robust redirect management of 60,000+ URLs.
03
Technical SEO support for the website build was provided including Google Search Console robots.txt best practice, XML sitemap execution, and a robust redirect management of 60,000+ URLs.
03
Results
SEO-first approach to content
A smooth and successful migration of all URLs to their new paths, ensuring zero down-time at launch. The site now has an SEO-first approach to content, including a new section on artists.
SEO-first approach to content
A smooth and successful migration of all URLs to their new paths, ensuring zero down-time at launch. The site now has an SEO-first approach to content, including a new section on artists.
SEO-first approach to content
A smooth and successful migration of all URLs to their new paths, ensuring zero down-time at launch. The site now has an SEO-first approach to content, including a new section on artists.
Holding steady
Overall traffic visibility remained consistent to the website post-launch. Often site migrations can take time to truly embed and for Google to understand the new structure, but almost overnight, there was a bump up in visibility that will only increase over time.
Holding steady
Overall traffic visibility remained consistent to the website post-launch. Often site migrations can take time to truly embed and for Google to understand the new structure, but almost overnight, there was a bump up in visibility that will only increase over time.
Holding steady
Overall traffic visibility remained consistent to the website post-launch. Often site migrations can take time to truly embed and for Google to understand the new structure, but almost overnight, there was a bump up in visibility that will only increase over time.
Redirect management
A thorough and robust redirect management of the 60,000+ URLs, including post-launch monitoring.
Redirect management
A thorough and robust redirect management of the 60,000+ URLs, including post-launch monitoring.
Redirect management
A thorough and robust redirect management of the 60,000+ URLs, including post-launch monitoring.
"The 11:11 project team were able to unpick our dysfunctional old site and chaotic data with great ease, and then create a visually stunning new site that is beyond expectations, with a vastly improved UX that has had a significant positive impact on our traffic."
Luke Turner
Founder and Editor of The Quietus
"The 11:11 project team were able to unpick our dysfunctional old site and chaotic data with great ease, and then create a visually stunning new site that is beyond expectations, with a vastly improved UX that has had a significant positive impact on our traffic."
Luke Turner
Founder and Editor of The Quietus
"The 11:11 project team were able to unpick our dysfunctional old site and chaotic data with great ease, and then create a visually stunning new site that is beyond expectations, with a vastly improved UX that has had a significant positive impact on our traffic."
Luke Turner
Founder and Editor of The Quietus
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Book a discovery call
A 30-minute chat to explore your goals, ask questions, and see if we’re the right fit to drive your growth. No hard sell or pressure, just an honest conversation.
Book a discovery call
A 30-minute chat to explore your goals, ask questions, and see if we’re the right fit to drive your growth. No hard sell or pressure, just an honest conversation.
