Generating £350k box office grosses for Spy x Family Code: White
Region
UK
Europe
Sectors
Film
Entertainment
Services
The goal
Generate clicks to the ticketing sites for the UK and Ireland release of the Anime film
Approach
Develop a paid media strategy for ticket sales in the UK and Ireland.
01
Using a broad audience strategy to capitalise on the global popularity of the anime.
02
Platform budget allocations were kept flexible to shift spending between platforms to optimise results across the cross-platform campaign.
03
Implemented scarcity messaging in the lead-up to the film’s release to help drive more immediate action.
04
Results
Impressions
Generated over 9.9 million impressions for the new film
Clicks
Achieving over 8k ticket purchase clicks
Opening Weekend
Generated over £350k on the opening weekend in the UK.
"Anime Ltd’s Spy X Family Code: White kicked off with a decent £280,729 weekend, at a £1,076 average – a healthy start for an anime title"
Ben Dalton
Screen Daily
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