Gaining 7-figure revenue from 15x return on paid media for Rough Trade
Region
UK
North America
Sectors
Ecommerce
Music
The goal
Grow Rough Trade’s iconic brand and ecommerce revenue
Approach
Full stack of dynamic ecommerce ad delivery across Meta and Google platforms, including Google Shopping, Performance Max, dynamic retargeting and all associated product feed optimisation and management
01
Full stack of dynamic ecommerce ad delivery across Meta and Google platforms, including Google Shopping, Performance Max, dynamic retargeting and all associated product feed optimisation and management
01
Full stack of dynamic ecommerce ad delivery across Meta and Google platforms, including Google Shopping, Performance Max, dynamic retargeting and all associated product feed optimisation and management
01
Always-on promotion for brick and mortar stores with visitor tracking
02
Always-on promotion for brick and mortar stores with visitor tracking
02
Always-on promotion for brick and mortar stores with visitor tracking
02
Migration from Active Campaign to Klaviyo email platform, providing email training and technical support, and running generating leads through paid social marketing
03
Migration from Active Campaign to Klaviyo email platform, providing email training and technical support, and running generating leads through paid social marketing
03
Migration from Active Campaign to Klaviyo email platform, providing email training and technical support, and running generating leads through paid social marketing
03
Technical SEO and content audits comparing current performance against potential opportunities, and collaborating with web agency to implement SEO best-practice on new website built on experimental “headless” single-page application framework
04
Technical SEO and content audits comparing current performance against potential opportunities, and collaborating with web agency to implement SEO best-practice on new website built on experimental “headless” single-page application framework
04
Technical SEO and content audits comparing current performance against potential opportunities, and collaborating with web agency to implement SEO best-practice on new website built on experimental “headless” single-page application framework
04
Advanced and compliant implementation of Google Tag Manager for ad tracking, analytics, affiliate codes, enhanced ecommerce and upgrading to GA4
05
Advanced and compliant implementation of Google Tag Manager for ad tracking, analytics, affiliate codes, enhanced ecommerce and upgrading to GA4
05
Advanced and compliant implementation of Google Tag Manager for ad tracking, analytics, affiliate codes, enhanced ecommerce and upgrading to GA4
05
Extensive ad hoc technical and strategic marketing support
06
Extensive ad hoc technical and strategic marketing support
06
Extensive ad hoc technical and strategic marketing support
06
Results
ROI
7-figure revenues from 15x return on paid social and PPC spend, sustained over three years
ROI
7-figure revenues from 15x return on paid social and PPC spend, sustained over three years
ROI
7-figure revenues from 15x return on paid social and PPC spend, sustained over three years
Organic Search Revenue
Sustained 83% lift in organic SEO revenue from month 1 of our technical SEO audit
Organic Search Revenue
Sustained 83% lift in organic SEO revenue from month 1 of our technical SEO audit
Organic Search Revenue
Sustained 83% lift in organic SEO revenue from month 1 of our technical SEO audit
Email Revenue
35% of email revenue now generated by automated Klaviyo flows, and tens of thousands of new email leads cost-effectively through paid social and site popups
Email Revenue
35% of email revenue now generated by automated Klaviyo flows, and tens of thousands of new email leads cost-effectively through paid social and site popups
Email Revenue
35% of email revenue now generated by automated Klaviyo flows, and tens of thousands of new email leads cost-effectively through paid social and site popups
Website Migration
Stable organic traffic through website migration, protecting brand from costly drop in SEO traffic that would happen without our recommendations
Website Migration
Stable organic traffic through website migration, protecting brand from costly drop in SEO traffic that would happen without our recommendations
Website Migration
Stable organic traffic through website migration, protecting brand from costly drop in SEO traffic that would happen without our recommendations
Insights
Extensive, accurate, compliant reporting with high opt-in rates, helping the internal Rough Trade team make independent decisions about how to grow
Insights
Extensive, accurate, compliant reporting with high opt-in rates, helping the internal Rough Trade team make independent decisions about how to grow
Insights
Extensive, accurate, compliant reporting with high opt-in rates, helping the internal Rough Trade team make independent decisions about how to grow
"Their expertise and dedication have been unparalleled. We have witnessed an exponential increase in conversions and revenue thanks to their efforts. We wholeheartedly recommend Times One Hundred to any business seeking remarkable results and a trusted partner in PPC advertising"
Lawrence Montgomery
Managing Director
"Their expertise and dedication have been unparalleled. We have witnessed an exponential increase in conversions and revenue thanks to their efforts. We wholeheartedly recommend Times One Hundred to any business seeking remarkable results and a trusted partner in PPC advertising"
Lawrence Montgomery
Managing Director
"Their expertise and dedication have been unparalleled. We have witnessed an exponential increase in conversions and revenue thanks to their efforts. We wholeheartedly recommend Times One Hundred to any business seeking remarkable results and a trusted partner in PPC advertising"
Lawrence Montgomery
Managing Director
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Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
