Activating Oasis fans with a worldwide cinema release of Knebworth 1996
Region
Europe
North America
South America
Asia
Sectors
Film
Entertainment
Music
Services
The goal
Activate Oasis fans across the globe to promote the worldwide cinema release of the Oasis Knebworth 1996 documentary, in partnership with Trafalgar Releasing
Approach
Configured custom conversion events that enabled real-time reporting and cross-platform optimization globally
01
Maximised early purchase from core Oasis fans and cultural enthusiasts
02
Collected new audiences by educating on the cultural significance of Knebworth 1996 through trailers across Facebook, Instagram and Youtube
03
Sustained, timely and diverse retargeting ad across platforms
04
Results
Worldwide Launch
Orchestrated a global digital media launch that reached over 5.3 million people on Facebook & Instagram from announcement through to event
Extra Screenings
Maintained high demand through to launch which resulted in extra screenings being added to the UK and Australia after the initial event
Record Breaking
Broke the UK box office record for highest-grossing documentary of 2021 with £634,728 revenue in its first week
"Oasis Knebworth 1996 becomes the highest-grossing documentary of 2021"
Sam Warner
NME
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