Maximising international ticket clicks for John & Yoko's iconic NYC concert film
Region
South America
Europe
North America
Sectors
Entertainment & Media
Services
The goal
Drive global awareness and maximize ticket-purchase intent for the newly restored, re-edited, and remixed multiscreen concert film documenting John Lennon and Yoko Ono's historic 1972 Madison Square Garden performances, in partnership with Trafalgar Releasing
Approach
The campaign focused heavily on deploying a highly targeted paid media strategy across Meta and Google to capture fans of historical music releases and legendary rock iconography.
01
The team built an optimized digital ecosystem prioritizing highly responsive warm remarketing audiences, who were already primed to engage with the restored content.
02
Ad creative heavily leaned into high-performing short-form video assets, specifically utilising an energetic 30-second live clip of "Come Together" to immediately trigger nostalgia and drive conversion intent.
03
Campaign spending was dynamically scaled and shifted away from high-cost platforms like Demand Gen toward standard Search and Meta Feed placements to ensure efficient acquisition costs.
04
Results
Global reach
11 million+ global ad impressions generated across targeted multi-channel digital campaigns.
Responsive audience
76% of total ticket clicks driven by highly responsive warm audiences, maximizing budget efficiency.
Regional performance
USA and Mexico emerged as core volume drivers, with Mexico delivering the most cost-effective acquisition rate at a CPTC of just $0.45.
“This stands alone as a towering time capsule... noteworthy for being Lennon's only full-length concert performance after the Beatles' split”
Allan Kozinn
The Wall Street Journal
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