Generating £93k at the box office for Hundreds of Beavers
Region
UK
Sectors
Film
Entertainment
Services
The goal
Increase awareness of the film release and maximise box office sales
Approach
Develop a targeted digital media strategy and budget plan
01
Develop a targeted digital media strategy and budget plan
01
Develop a targeted digital media strategy and budget plan
01
Segmenting audiences to balance ad delivery between different levels of fandom
02
Segmenting audiences to balance ad delivery between different levels of fandom
02
Segmenting audiences to balance ad delivery between different levels of fandom
02
Promote engaging ads across Facebook and Instagram to engage and activate audiences
03
Promote engaging ads across Facebook and Instagram to engage and activate audiences
03
Promote engaging ads across Facebook and Instagram to engage and activate audiences
03
Retargeting website visitors and ad engagers who have not completed a cinema purchase
04
Retargeting website visitors and ad engagers who have not completed a cinema purchase
04
Retargeting website visitors and ad engagers who have not completed a cinema purchase
04
A set of custom conversion events that enable real-time reporting
05
A set of custom conversion events that enable real-time reporting
05
A set of custom conversion events that enable real-time reporting
05
Results
Campaign Extensions
Two campaign extensions due to exceptional results
Campaign Extensions
Two campaign extensions due to exceptional results
Campaign Extensions
Two campaign extensions due to exceptional results
Forecasted Sales
Nearly 40% above forecasted ticket sales in the UK and Ireland box office during the first two weeks
Forecasted Sales
Nearly 40% above forecasted ticket sales in the UK and Ireland box office during the first two weeks
Forecasted Sales
Nearly 40% above forecasted ticket sales in the UK and Ireland box office during the first two weeks
Clicks
Generated over 5,000 cinema link clicks at a cost of £0.79 per click
Clicks
Generated over 5,000 cinema link clicks at a cost of £0.79 per click
Clicks
Generated over 5,000 cinema link clicks at a cost of £0.79 per click
Engagement
Engaged over 500,000 fans through targeted campaigns in the UK and Ireland achieving an average click-through rate (CTR) of 5.62%
Engagement
Engaged over 500,000 fans through targeted campaigns in the UK and Ireland achieving an average click-through rate (CTR) of 5.62%
Engagement
Engaged over 500,000 fans through targeted campaigns in the UK and Ireland achieving an average click-through rate (CTR) of 5.62%
Box Office
Successfully achieved over £93,000 at the UK Box Office
Box Office
Successfully achieved over £93,000 at the UK Box Office
Box Office
Successfully achieved over £93,000 at the UK Box Office
"This far exceeded our expectations. We are extremely happy with the results of this campaign. Thanks again for all your help!"
Peter Thompson
Sales & Acquisition Director
"This far exceeded our expectations. We are extremely happy with the results of this campaign. Thanks again for all your help!"
Peter Thompson
Sales & Acquisition Director
"This far exceeded our expectations. We are extremely happy with the results of this campaign. Thanks again for all your help!"
Peter Thompson
Sales & Acquisition Director
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