Achieving full occupancy for luxury London apartments

The goal

Increase leads generated for Enclave's new apartment buildings at London King’s Cross, Birmingham and Croydon

Approach

Working in partnership with the Enclave marketing team, we developed a digital strategy and paid media campaigns across Google, Meta, and LinkedIn to drive leads for apartment rentals.

Launched international search campaigns to capture audiences interested in moving to central London, targeting overseas students searching for luxury student accommodation.

Retargeted people who visited the website and re-engaged lapsed users to drive full-funnel efficiencies, and promoted Enclave's open-day events using Meta ads to attract the right tenants.

Implemented multi-channel lead generation campaigns to capture email addresses from prospects, managed via Hubspot CRM. We later rolled to waitlist lead generation when the property reached maximum occupancy.

Results

Redefining property lead gen models

Beating the letting agency model with thousands of student leads, and hundreds of high end leads for luxury central London rentals

Redefining property lead gen models

Beating the letting agency model with thousands of student leads, and hundreds of high end leads for luxury central London rentals

Redefining property lead gen models

Beating the letting agency model with thousands of student leads, and hundreds of high end leads for luxury central London rentals

Quality traffic

Over 128,000 clicks generated across all paid media platforms

Quality traffic

Over 128,000 clicks generated across all paid media platforms

Quality traffic

Over 128,000 clicks generated across all paid media platforms

Lead generation in London

Over 350+ leads generated for luxury central London apartment rentals across Google Ads and Meta

Lead generation in London

Over 350+ leads generated for luxury central London apartment rentals across Google Ads and Meta

Lead generation in London

Over 350+ leads generated for luxury central London apartment rentals across Google Ads and Meta

Occupancy targets reached

We achieved a fully leased building at Enclave KX in London King's Cross

Occupancy targets reached

We achieved a fully leased building at Enclave KX in London King's Cross

Occupancy targets reached

We achieved a fully leased building at Enclave KX in London King's Cross

Global awareness

Over 4 Million impressions generated across Google & Meta campaigns.

Global awareness

Over 4 Million impressions generated across Google & Meta campaigns.

Global awareness

Over 4 Million impressions generated across Google & Meta campaigns.

"Their support has been invaluable, from delivering PPC & Meta campaigns that successfully drive leads, to support with our SEO, tracking, and analytics when needed. They're always quick to respond to ad-hoc requests and have been great at adapting reporting as we've grown. Thank you!"

Hannah Miller

Marketing Director

"Their support has been invaluable, from delivering PPC & Meta campaigns that successfully drive leads, to support with our SEO, tracking, and analytics when needed. They're always quick to respond to ad-hoc requests and have been great at adapting reporting as we've grown. Thank you!"

Hannah Miller

Marketing Director

"Their support has been invaluable, from delivering PPC & Meta campaigns that successfully drive leads, to support with our SEO, tracking, and analytics when needed. They're always quick to respond to ad-hoc requests and have been great at adapting reporting as we've grown. Thank you!"

Hannah Miller

Marketing Director

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Guides & Resources

How to measure the success of your paid media

Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

Guides & Resources

How to measure the success of your paid media

Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

Guides & Resources

How to measure the success of your paid media

Understand your KPIs and leverage data-driven insights to achieve your marketing objectives and deliver tangible results.

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

Let's Talk Growth

Get in touch to see how we can create a data-driven strategy that scales your brand.

Get in touch

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