Driving $32M in single-day box office grosses for BTS live event cinema
Region
Europe
UK
North America
Asia
Australia
Africa
South America
Sectors
Entertainment & Media
Services
The goal
Generate high-velocity ticket sales and maximise global box office revenue for a series of four historic BTS cinema events: Burn The Stage: The Movie, Love Yourself in Seoul, Bring The Soul: The Movie, and Permission to Dance on Stage - Seoul: Live Viewing, in partnership with Trafalgar Releasing.
Approach
The campaign architecture was built around a sophisticated global audience development and data acquisition strategy to activate millions of fans from a baseline of zero owned data. This multi-film lifecycle was executed across 79 international territories, representing one of the largest global event cinema distribution frameworks in industry history.
01
To systematically scale conversions, our paid media team designed a multi-region acquisition funnel that collected, converted, and retained highly passionate fan communities across fragmented international markets, uniting them for synchronised theatrical event windows.
02
Our paid media team meticulously planned and deployed hyper-targeted, multi-channel campaign matrices across Meta, Google, YouTube, TikTok, and Snapchat. To optimise ad spend efficiency, all budget schedules secured direct corporate approval from BigHit Music, allowing for agile, real-time capital reallocation toward high-performing global markets.
03
The team implemented an advanced analytics and robust tracking framework across all regional distribution channels, delivering data-driven conversion reporting and giving studio stakeholders absolute confidence in performance forecasting and scalability.
04
Results
Record-breaking box office milestones
The initial release, Burn The Stage: The Movie, grossed $14 million from 79 territories, securing over two million ticket sales and completely breaking One Direction's long-standing box office record for an event cinema release. This performance trajectory accelerated two films later with Bring The Soul: The Movie, which generated $24.3 million globally to set a new benchmark for alternative content distribution.
Unprecedented Single-Day Velocity
Deployed agile cross-platform campaigns for the 2022 live broadcast of Permission to Dance, generating a staggering $32.6 million from a single-day event across 3,711 cinemas in 75 international markets. In North America alone, the campaign secured $6.84 million across just 803 theaters, commanding an exceptional $8,500 per-screen average and driving the title to number three on the domestic charts.
Disrupting the Traditional Studio Model
By identifying deep engagement metrics, paid ads capitalised on premium $35 ticket pricing, nearly four times the regional theatrical average. The synchronised global event brought in more revenue in 24 hours than multiple pandemic-era Hollywood studio blockbusters generated across their entire opening weekends, with senior Comscore analysts declaring the figures "astonishing" and "unprecedented".
Global market leader
Constructed a multi-channel global acquisition architecture from scratch to generate over $82 million in cumulative box office revenue across four campaign lifecycles, establishing Trafalgar Releasing as the global market leader in event cinema distribution.
Permission to Dance brought in a staggering $32.6 million at the global box office, proving that event cinema can generate more money in a single day than some Hollywood blockbusters make in an entire opening weekend
Variety
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