Achieving 5 million video views for Daft Punk & Leiji Matsumoto
Region
UK
North America
Europe
Australia
South America
Sectors
Film
Music
Entertainment
Services
The goal
Increase awareness and maximise box office sales for Daft Punk & Leiji Matsumoto's Interstella 5555: The 5tory of the 5ecret 5tar 5ystem
Approach
Develop a comprehensive targeted digital marketing strategy and budget plan
01
Develop a comprehensive targeted digital marketing strategy and budget plan
01
Develop a comprehensive targeted digital marketing strategy and budget plan
01
Segment audiences to strategically balance ad delivery across various levels of fandom
02
Segment audiences to strategically balance ad delivery across various levels of fandom
02
Segment audiences to strategically balance ad delivery across various levels of fandom
02
Retargeting website visitors and engaged ad audiences who haven’t yet completed their cinema ticket purchases, encouraging fans to finalise their transactions
03
Retargeting website visitors and engaged ad audiences who haven’t yet completed their cinema ticket purchases, encouraging fans to finalise their transactions
03
Retargeting website visitors and engaged ad audiences who haven’t yet completed their cinema ticket purchases, encouraging fans to finalise their transactions
03
Implement a series of custom conversion events to enable insightful real-time reporting, helping to drive optimisation
04
Implement a series of custom conversion events to enable insightful real-time reporting, helping to drive optimisation
04
Implement a series of custom conversion events to enable insightful real-time reporting, helping to drive optimisation
04
Results
Link Clicks
Achieved over 700k clicks with an impressive Cost per Click of just $0.09
Link Clicks
Achieved over 700k clicks with an impressive Cost per Click of just $0.09
Link Clicks
Achieved over 700k clicks with an impressive Cost per Click of just $0.09
Ticket Clicks
Generated more than 366k clicks on cinema tickets, with an average Cost per Ticket Click of $0.18
Ticket Clicks
Generated more than 366k clicks on cinema tickets, with an average Cost per Ticket Click of $0.18
Ticket Clicks
Generated more than 366k clicks on cinema tickets, with an average Cost per Ticket Click of $0.18
Impressions
Delivered over 25 million impressions of ads to precisely targeted audiences, resulting in a remarkable Click Through Rate of 4.68%
Impressions
Delivered over 25 million impressions of ads to precisely targeted audiences, resulting in a remarkable Click Through Rate of 4.68%
Impressions
Delivered over 25 million impressions of ads to precisely targeted audiences, resulting in a remarkable Click Through Rate of 4.68%
TikTok
Secured over 5 million video views on TikTok, with an astonishing average cost per view of merely $0.001
TikTok
Secured over 5 million video views on TikTok, with an astonishing average cost per view of merely $0.001
TikTok
Secured over 5 million video views on TikTok, with an astonishing average cost per view of merely $0.001
"It was a huge box office success, as was the campaign. According to our data, this was the second campaign with the lowest cost per ticket click ever recorded"
Diogo Lacerda
Digital Marketing Manager
"It was a huge box office success, as was the campaign. According to our data, this was the second campaign with the lowest cost per ticket click ever recorded"
Diogo Lacerda
Digital Marketing Manager
"It was a huge box office success, as was the campaign. According to our data, this was the second campaign with the lowest cost per ticket click ever recorded"
Diogo Lacerda
Digital Marketing Manager
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Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
