Achieving a Sunday Times best-seller for Jeremy Deller’s Art is Magic
Region
UK
Sectors
Entertainment
Services
The goal
Create awareness and maximise sales for the release of Jeremy Deller’s Art is Magic
Approach
Digital strategy for awareness, pre-sale and launch phases
01
Over 2 million impressions with vibrant video and static ads across Facebook, Instagram and Twitter
02
Custom messaging and approach for standard and collector editions, £30 and £150 RRP respectively
03
Tight collaboration with publisher, PR and design partners
04
Maximising pre-sale partnership with Rough Trade and Hatchards
05
Results
Best Seller
A Sunday Times best-seller in first week of publication
Pre-sale
Pre-sale orders sold out in advance, driving a second major order ahead of publication
Sold Out
A sold-out event at London’s Southbank Centre
Link Clicks
More than 10,000 link clicks on social media platforms
"We love working with the team at Times One Hundred. Their digital support is a key element in the campaigns that we run for our titles and without a doubt helped propel ART IS MAGIC by Jeremy Deller into the Sunday Times best-seller list in its first week of publication"
Clare Conville
Literary Agent
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