Achieving YoY sales growth with sports fans for Arsène Wenger: Invincible
Region
UK
Sectors
Entertainment
Film
Services
The goal
Maximise sales of DVD, Blu-Ray, downloads and cinema tickets to sports fans online
Approach
Produce a digital media strategy and budget, collaborating with creative and PR agencies
01
Produce a digital media strategy and budget, collaborating with creative and PR agencies
01
Produce a digital media strategy and budget, collaborating with creative and PR agencies
01
Targeting plans to reach Arsenal, football and sports fans across Facebook, Instagram, YouTube, Twitter, Amazon, Google Search and Display
02
Targeting plans to reach Arsenal, football and sports fans across Facebook, Instagram, YouTube, Twitter, Amazon, Google Search and Display
02
Targeting plans to reach Arsenal, football and sports fans across Facebook, Instagram, YouTube, Twitter, Amazon, Google Search and Display
02
High impact trailer moment to collect audiences based on engagement levels with video content
03
High impact trailer moment to collect audiences based on engagement levels with video content
03
High impact trailer moment to collect audiences based on engagement levels with video content
03
Comprehensive and diverse retargeting to retain engagement tactfully
04
Comprehensive and diverse retargeting to retain engagement tactfully
04
Comprehensive and diverse retargeting to retain engagement tactfully
04
Smart and timely call-to-action messaging to drive purchase from most engaged audiences
05
Smart and timely call-to-action messaging to drive purchase from most engaged audiences
05
Smart and timely call-to-action messaging to drive purchase from most engaged audiences
05
Results
Growth
38% increase in year-on-year sales from previous film during same period, despite a decline in the overall physical DVD/Blu-Ray market
Growth
38% increase in year-on-year sales from previous film during same period, despite a decline in the overall physical DVD/Blu-Ray market
Growth
38% increase in year-on-year sales from previous film during same period, despite a decline in the overall physical DVD/Blu-Ray market
Trailer Views
Additional 400k trailer views in first 7 days at under 1p per 30 second view to quality, relevant audiences
Trailer Views
Additional 400k trailer views in first 7 days at under 1p per 30 second view to quality, relevant audiences
Trailer Views
Additional 400k trailer views in first 7 days at under 1p per 30 second view to quality, relevant audiences
Engagement
High engagement audiences of 280k collected across Google, Facebook and Instagram for ultra-low retargeting costs
Engagement
High engagement audiences of 280k collected across Google, Facebook and Instagram for ultra-low retargeting costs
Engagement
High engagement audiences of 280k collected across Google, Facebook and Instagram for ultra-low retargeting costs
Amazon #1
Amazon No. 1 best-selling documentary DVD with 345 customer reviews at average 5-star rating
Amazon #1
Amazon No. 1 best-selling documentary DVD with 345 customer reviews at average 5-star rating
Amazon #1
Amazon No. 1 best-selling documentary DVD with 345 customer reviews at average 5-star rating
"With a great knowledge and insight into the digital media landscape and first-class service levels, Times One Hundred have produced excellent media strategies to engage target audiences"
Tim Westbey
Senior Marketing Manager
"With a great knowledge and insight into the digital media landscape and first-class service levels, Times One Hundred have produced excellent media strategies to engage target audiences"
Tim Westbey
Senior Marketing Manager
"With a great knowledge and insight into the digital media landscape and first-class service levels, Times One Hundred have produced excellent media strategies to engage target audiences"
Tim Westbey
Senior Marketing Manager
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Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
