Activating commercial partnerships for NME Networks
Region
UK
North America
Sectors
Music
Entertainment
Services
The goal
Build awareness and drive traffic to the Bose x NME collaboration mixtape C24, highlighting emerging artists of the year.
Approach
Working in partnership with NME Networks, our paid media campaigns drove traffic to the articles related to the Bose x NME C-series collaboration, including the artists featured on the mix tape for the 2024 edition.
01
Working in partnership with NME Networks, our paid media campaigns drove traffic to the articles related to the Bose x NME C-series collaboration, including the artists featured on the mix tape for the 2024 edition.
01
Working in partnership with NME Networks, our paid media campaigns drove traffic to the articles related to the Bose x NME C-series collaboration, including the artists featured on the mix tape for the 2024 edition.
01
Generating video views for interview cut-downs across the participating artists on the 2024 mix-tape.
02
Generating video views for interview cut-downs across the participating artists on the 2024 mix-tape.
02
Generating video views for interview cut-downs across the participating artists on the 2024 mix-tape.
02
Raising awareness and increasing listeners by driving traffic to the Bose x NME C24 mixtape on Spotify.
03
Raising awareness and increasing listeners by driving traffic to the Bose x NME C24 mixtape on Spotify.
03
Raising awareness and increasing listeners by driving traffic to the Bose x NME C24 mixtape on Spotify.
03
Results
Impressions
Surpassed the impression target of 5 million impressions by almost 2x
Impressions
Surpassed the impression target of 5 million impressions by almost 2x
Impressions
Surpassed the impression target of 5 million impressions by almost 2x
Clicks
The strategy led to over 64,000 clicks with supremely cost-effective and efficient CPC averages
Clicks
The strategy led to over 64,000 clicks with supremely cost-effective and efficient CPC averages
Clicks
The strategy led to over 64,000 clicks with supremely cost-effective and efficient CPC averages
Video views
We achieved over 2.3 million video views at an incredibly cost-effective CPM
Video views
We achieved over 2.3 million video views at an incredibly cost-effective CPM
Video views
We achieved over 2.3 million video views at an incredibly cost-effective CPM
Alex and his team continue to deliver for us and our commercial partners time and time again. Supremely reliable, communicative and always hit our marketing goals - they’re genuine paid media experts who feel like a part of our internal team. Their budget estimator tool is incredibly helpful, we use it all the time!
Paul Ward
Global Lead, Commercial and Partnerships
Alex and his team continue to deliver for us and our commercial partners time and time again. Supremely reliable, communicative and always hit our marketing goals - they’re genuine paid media experts who feel like a part of our internal team. Their budget estimator tool is incredibly helpful, we use it all the time!
Paul Ward
Global Lead, Commercial and Partnerships
Alex and his team continue to deliver for us and our commercial partners time and time again. Supremely reliable, communicative and always hit our marketing goals - they’re genuine paid media experts who feel like a part of our internal team. Their budget estimator tool is incredibly helpful, we use it all the time!
Paul Ward
Global Lead, Commercial and Partnerships
KEEP IN TOUCH
Join the mailing list
KEEP IN TOUCH
Join the mailing list
KEEP IN TOUCH
Join the mailing list
Selling out a six-date music series at the Old Royal Naval College
Entertainment
Selling out a six-date music series at the Old Royal Naval College
Entertainment
Selling out a six-date music series at the Old Royal Naval College
Entertainment
Making history with the Eras tour movie
Entertainment
Making history with the Eras tour movie
Entertainment
Making history with the Eras tour movie
Entertainment
Setting era-defining box office records with the re-release of Coraline
Entertainment
Setting era-defining box office records with the re-release of Coraline
Entertainment
Setting era-defining box office records with the re-release of Coraline
Entertainment
Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
Let's Talk Growth
Get in touch to see how we can create a data-driven strategy that scales your brand.
