Activating commercial partnerships for NME Networks
Region
UK
North America
Sectors
Music
Entertainment
Technology & Startups
Services
The goal
Build awareness and drive traffic to the Bose x NME collaboration mixtape C24, highlighting emerging artists of the year.
Approach
Working in partnership with NME Networks, our paid media campaigns drove traffic to the articles related to the Bose x NME C-series collaboration, including the artists featured on the mix tape for the 2024 edition.
01
Generating video views for interview cut-downs across the participating artists on the 2024 mix-tape.
02
Raising awareness and increasing listeners by driving traffic to the Bose x NME C24 mixtape on Spotify.
03
Results
Impressions
Surpassed the impression target of 5 million impressions by almost 2x
Clicks
The strategy led to over 64,000 clicks with supremely cost-effective and efficient CPC averages
Video views
We achieved over 2.3 million video views at an incredibly cost-effective CPM
Alex and his team continue to deliver for us and our commercial partners time and time again. Supremely reliable, communicative and always hit our marketing goals - they’re genuine paid media experts who feel like a part of our internal team. Their budget estimator tool is incredibly helpful, we use it all the time!
Paul Ward
Global Lead, Commercial and Partnerships
More Case studies
Related Articles
Book a discovery call
A 30-minute chat to explore your goals, ask questions, and see if we’re the right fit to drive your growth. No hard sell or pressure, just an honest conversation.
