Platform pulse: March 2025
Published
26 Mar 2025
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Keep your finger on the pulse with the latest policy changes and feature updates across all the paid media platforms in marketing technology.
PMax negative keyword limit increase
Google recently announced the ability to add up to 10,000 negative keywords per PMax campaign, aligning with Google Search campaigns.
Meta
Meta adds a range of AI-powered ad updates for Facebook and Instagram
Meta’s announced a range of new AI-powered tools to help advertisers maximise the performance of their campaigns.
X
X users can edit elements of images with Grok
As generative AI tools get more and more advanced, they’ll also gain superior functionality, including video creation, stable character setting, expanded capacity to action requests on their own. Read more
Pinterest outlines its new feed module display
Pinterest recently added full-width module types in-stream, to encourage different types of feed engagement by highlighting related topics and/or other elements of interest for Pinners.
TikTok
TikTok adds simplified mobile camera connection for livestreams
TikTok is trying to make it easier to stream with multiple camera angles, by enabling users of its TikTok Studio desktop streaming set-up to easily connect their phone as a second camera.
YouTube
Google updates BrandConnect for YouTube
With YouTube BrandConnect, brands can get more with creators and sponsored content.
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