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Raise the bar. Rule your sector.

Keep your finger on the pulse with the latest policy changes and feature updates in marketing technology, plus original research and theory to keep you ahead of the game.

We'll email you once or twice per month.

Let's chat

Raise the bar. Rule your sector.

Keep your finger on the pulse with the latest policy changes and feature updates in marketing technology, plus original research and theory to keep you ahead of the game.

We'll email you once or twice per month.

Let's chat

Most paid channels reach people while they're doing something else.

ChatGPT Ads are different. You're showing up in the middle of a conversation someone is already having, actively looking for a recommendation, a solution, or a next step.

That's a different kind of attention.

The platform launched to UK advertisers last Friday. Here's where it stands right now:

  • Campaign objectives cover Reach and Clicks, with Conversions to follow

  • Targeting works via context hints. You describe the conversations your audience is already having, rather than bidding on keywords

  • Ads are a text unit paired with a square image: 50-character headline, 100-character description

For brands with fans, audiences and communities, the context-hint model means you can show up precisely when someone is asking the kind of question your brand exists to answer.

We're running a two-week trial for a small number of brands who want to get in early. You cover direct OpenAI ad spend only, starting from £15 per day. Our management fees are waived for the trial period. If the data doesn't support it, nothing changes. If it does, we'll talk about what scaling looks like.

If you want in, email us and we'll be in touch.

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Case Study: Rough Trade