

Author
Kyle Rushton McGregor
Analytics & Tracking Specialist
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Bio
From my roots in SEO-focused digital marketing, I've moved into a dedicated analytics consultant role with deep expertise in GA4, Looker Studio, and Tag Manager. I'm passionate about bridging the gap between data and action, helping organizations of all sizes – from B2B brands, charitable organisation, to e-commerce – unlock valuable insights and achieve their objectives.
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