Ceri Davidson

Ceri Davidson is a performance marketing specialist working 100% remotely from Mauritius. Describing performance marketers as "storytellers through numbers" , Ceri is passionate about the data-driven, strategic side of marketing that is often overlooked. Ceri's path into marketing was unconventional, beginning as a temporary receptionist at a law firm after university. She transitioned to an admin role and then into the firm's marketing department, where she handled procurement with government contracts and website maintenance. She later moved to a WPP agency, becoming a campaign manager and working with enterprise-level clients like Microsoft on lead generation.