Website migrations

Site rebuilds can tank search traffic - unless we’re on guard. We audit the staging site, build a bullet‑proof redirect map, verify designs are optimal for SEO and then that the page builds are on-spec, and run before-and-after performance reviews.

The result: mitigate SEO dip and launch a platform built for long‑term growth. Activities include:

Pre-launch support and checks

• Performance benchmarks

• Content audit (remove/merge content to help with redirect mapping)

• Redirection mapping

• Sitemap and URL structure recommendations

• Ensure page templates are SEO-optimised

• Technical SEO audit and issue list

Launch day - Live site checks

• Check redirects

• Check search engine accessibility

• Check search console - fetch templates, submit sitemaps

• Check live templates match staging checks

Post-launch actions (1-2 weeks from launch)

• Checks in search console and analytics for errors and traffic continuity

• Performance review (2-3 months after launch)

• Keyword tracking compared to pre-migration

• Changes to backlink profile

• Analytics trend and opportunity

SEO retainers

Growth doesn’t stop at launch. Our ongoing sprint (1-4 days/month) keeps technical health pristine, content fresh, and rankings rising. Scale the hours up or down as priorities shift.