Generative Engine Optimisation (GEO) is the evolution of SEO for the age of AI-driven search.
GEO is about ensuring your brand and content are visible not only on Google but also in AI systems like ChatGPT, Gemini, and Perplexity.
GEO focuses on optimising for Large Language Models (LLMs) that generate answers instead of just listing links.
Around 80% of GEO success still comes from strong traditional SEO foundations.
The remaining 20% involves tailoring content for LLMs, ensuring your expertise is recognised, understood, and cited.
Aspect | SEO | GEO |
|---|---|---|
Goal | Rank higher on Google | Cited in AI-generated answers |
Focus | Visibility and clicks | Authority, clarity and relevance |
Behaviour | Google looks for consensus | AI looks for authority and depth |
Source Bias | Top 10 results dominate | AI citations come from pages ranked beyond page 1 |
Measurement | SERP rankings, organic search traffic | AI citations, mentions and engagement |
Traditional SEO still matters. The LLMs reward depth, context, and structure. Focus on:
Semantic Clarity: Use clear, natural language that aligns with how people and AI phrase questions.
Structured Markup: Add schema and metadata so AI systems can parse your content easily.
Entity Understanding: Clearly identify brands, artists, people, and concepts.
Process Transparency: Show the “how” and “why” AI prefers sources that explain logic and reasoning.
Authority Signals: Include original data, sources, and comprehensive topic coverage.