Trading policy for passion: My first few months at Times One Hundred

I recently traded the Australian sunshine for a London winter, and honestly, it has been one of the best career moves I’ve ever made. Transitioning from a fully in-person role in government communications to a remote-first position at an agency like Times One Hundred has completely shifted my perspective on how we work and create.

While starting a new job in the middle of a UK winter might sound daunting, I’ve found it surprisingly refreshing. Instead of an hour-long commute each way in the dark, I’ve gained that time back to focus on productivity and balance. It is a massive change, but being part of a global team that values results over office walls makes the transition seamless.

My previous life involved managing accounts for a full-spectrum agency in Australia, primarily serving federal government clients. It was meaningful work, but I found myself craving a more creative outlet.

Joining the team here has allowed me to dive into the back end of the music and film sectors, both of which I’ve been passionate about since I was a kid. Whether it’s copywriting or strategising, there is a unique energy that comes from working with clients who are as ambitious as we are. At Times One Hundred, we aren't just executing campaigns; we’re helping to engineer growth for the very culture I moved across the world to be a part of.

Culture, community, and the Hottest 100

One of the main drivers for my move to the UK was the sheer accessibility of music and theatre. I’ve always been a music buff, and while Australia has a vibrant scene, nothing beats the sheer volume of live gigs available in London.

I’m still keeping my Australian roots alive, though. I’m currently looking forward to an Aussies in London event for the Hottest 100. For those who don't know, it’s a massive annual people's choice poll that serves as a core social experience for Australians. It’s a great way to stay connected to home while embracing this new chapter.

Outside of work and music, I’ve set myself a goal to visit the cinema at least once a month. London’s vintage cinema scene is incredible, and I’m making it a priority to explore as many as possible.

Navigating the digital shift

Being a nerd for human behaviour and tech, I find the current state of digital advertising fascinating. We’re seeing rapid algorithmic changes, particularly with Meta, and the integration of AI into search is fundamentally changing how audiences interact with brands.

I use AI regularly to refine email tones or consolidate data, but I believe the real value lies in how we blend these tools with human insight. Our "coffee call" framework is a perfect example of this—it’s a simple system that keeps us accountable and focused on our to-do lists, ensuring that even in a remote setting, we remain a high-performance team.

Looking ahead

I’ve always believed that flexible, results-driven marketing is the future. Whether I’m hiking, playing on my netball team, or drafting strategies for our next big film release, I’m excited to be part of an agency that prioritises innovation and real-world impact.

The best-kept secret in marketing isn't going to stay a secret for long, and I’m thrilled to be part of the team making it happen!