SEO for musicians: Building evergreen search assets that keep fans coming back

One of our existing articles on the Times One Hundred blog does something smart. The article focuses on lyrics as a genuine fan need, then explains how meeting that need can increase organic traffic and deepen engagement.

This supporting article builds on that concept, but takes a different angle. It is about creating evergreen search assets across your entire artist website, so you are visible for more of the searches fans make throughout the year, not only when a release drops.

Why evergreen search assets matter for artists

Music marketing often centres on short bursts of attention: a single, a video, a tour announcement. SEO works differently. It rewards pages that stay useful, stay accurate, and keep answering real questions. That is why the lyrics strategy works so well: fans actively search for lyrics and the artist can capture traffic that would otherwise go to third party sites, while encouraging visitors to join mailing lists and explore more content

Evergreen assets apply the same principle to the rest of your site. You build pages that naturally match audience intent, then connect those pages together so Google understands the full story of who you are, what you make, and why you matter.

Create a proper discography hub, not just a list of links

• Most artist sites have a navigation item called Music, but it often leads to a page with streaming links and not much else. A discography hub should be a structured set of pages that search engines can understand.

• Include an album page for every major release, with track lists, credits, release date, artwork, embedded listening options, and a short story behind the project. Then create a track page for key songs that deserve their own visibility, especially if they are likely to be searched by name. Lyrics can live on track pages, or link out to the lyrics pages you already have planned. This structure supports discovery across more queries than just your brand name. 

Build tour and event pages that can rank before people buy

• A common missed opportunity is treating tour dates as a scrolling widget that changes constantly. Search engines struggle to understand that format, and fans often search for queries like “artist name tickets London” or “artist name venue date”.

• Instead, create a dedicated page for each tour and, where relevant, key date pages for major cities or venues. Keep the content simple: date, venue, location, ticket link, set times if known, accessibility info, and FAQs. Done properly, these pages can become reliable entry points for high-intent searches.

Own your biography and press intent with a media kit section

• Fans, journalists, promoters, and playlist curators search for background information. If your biography is thin, outdated, or buried in a PDF, you miss those searches.

• Create a media kit section with an up-to-date biography, press photos, official logos, contact details, and a short “recommended intro” paragraph people can copy when writing about you. This is not just convenient, it is searchable. It also strengthens trust because your site becomes the authoritative source.

Make your site technically easy for search engines to trust

• Content does not perform if the foundations are shaky. Times One Hundred positions SEO as a system that includes both technical infrastructure and content that connects with real audiences.

• For musicians, the technical basics that most often matter are:
  Page speed and mobile usability, because most fans search on phones
  Crawlability and indexation, so key pages are actually discoverable
  Schema markup, so Google can better interpret music, events, and entities
  Clean internal linking, so authority flows to your priority pages

• This maps closely to Times One Hundred’s technical SEO focus on site speed, crawlability, schema markup, and indexation as the foundation for search success.

Track the fan journey properly, not just pageviews

• If you want SEO to support growth, you need to measure the right actions. For artists that might be mailing list sign ups, ticket clicks, merch purchases, or saves and follows via outbound links.

• Times One Hundred highlights the importance of robust analytics and precision tracking, turning behaviour into clear reporting that helps teams take action.

• Even a simple setup can help you learn which pages introduce new fans, which pages convert fans into subscribers, and which topics keep people coming back.

Conclusion

SEO for musicians is not about chasing quick wins, it is about building a digital home that fans can reliably find whenever curiosity strikes. When your lyrics, discography, tour information, and story are structured as evergreen search assets, you stop renting attention and start owning it.

Over time, every new song release, press mention, and live show has a stronger foundation because your website becomes the most useful and trusted place to learn about you. If you want long term growth that does not disappear when the algorithm changes, the smartest move is simple: create pages that answer real fan questions, connect them clearly, and keep them updated so search engines and listeners keep coming back.