Implementing llms.txt on Framer websites

As the digital landscape shifts, we must ensure our websites are as readable for artificial intelligence as they are for human visitors. With AI tools taking more traffic away from traditional search, it is becoming essential to make sure that when potential buyers asks about your industry, your Framer website is the one that shows up.

Understanding the llms.txt file

An llms.txt file is a plain text file that is not meant for users, but for large language models. It helps them better understand the structure and purpose of your site. While language models can crawl and understand your content directly, this file provides a concise, centralised reference that makes it easier for AI tools to interpret your brand correctly.

Typically, the file includes:

• A short description of your website’s purpose.

• Groups of authoritative or important content URLs.

• Attribution or licensing preferences for your content.

How to create your file

There are three main ways you can create an llms.txt file for your Framer site, and I recommend choosing the one that best fits your technical comfort level.

1. Manual creation

The most straightforward method is to write it yourself. You can copy a sample from llmstxt.org and edit it to match your website. Since the file should only include your most important pages, this usually takes less than an hour. This ensures your messaging remains direct and solution-oriented.

2. Online generators

During my research, I found several free tools that automatically generate these files from your sitemap. While these tools work surprisingly well, they usually get you about 80% of the way there. I suggest making a few manual tweaks to ensure the file reflects your unique strategies.

3. AI-assisted drafting

This is the method I prefer. You can use an AI model to draft the file by providing context about your site and a link to your homepage. This allows you to produce an optimised file in seconds, which you can then refine as your site grows.

Steps to implement llms.txt on Framer

Now that your file is ready, it is time to upload it. At the time of writing, this feature is available on Framer Pro plans or above. Our team have found this to be a seamless process when following these steps:

1. Name the file correctly: The file must be named exactly llms.txt.

2. Access Project Settings: Go into your Project Settings, select General, and scroll down to the "Well-Known Files" section.

3. Upload and Publish: Upload your text file and publish your changes.

Within the Well-Known Files section, the llms.txt file is unique because it is placed directly at the root of your domain rather than inside a subfolder. Once published, your file will be accessible at:

https://your-domain.com/llms.txt

https://your-domain.com/llms.txt

https://your-domain.com/llms.txt

Engineering your brand growth

Staying ahead of AI trends is a vital part of a forward-thinking marketing strategy. By implementing these technical standards, you ensure your Framer site remains a high-performance asset in an evolving market.

At Times One Hundred, we provide the expertise and agility to drive worldwide impact through SEO, paid media, and data-driven strategy. I invite you to explore how these AI-readiness insights can help your business scale.